Initiative Australia has topped the world among media agencies, according to the RECMA, the global research company that evaluates performance based on 18 criteria.
The local agency was placed ahead of MediaCom in South Africa and UM in Canada.
A little more than three years ago, Initiative was ranked 27th, in Australia.
Melissa Fein, CEO Initiative Australia: “Our ambition has always been to be the most revered agency in the country, so to get this recognition internationally is truly remarkable.
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