‘For 50 years insightful and creative graduates have been shaping the Australian advertising industry. So we think it is time to identify and acknowledge the great achievements that advertising graduates have made to our industry.’ – Leigh Terry, Project leader and CEO of IPG Mediabrands APAC
Celebrating 50 years of advertising education in Australia with competitions for advertising students, graduates and educators, 2024 marks 50 years of advertising education in Australia.
Queensland University of Technology (QUT) offered the first advertising university program in 1974, followed by UTS 16 years later and a further seven universities in the following decade.
We celebrate the outstanding impact that our advertising graduates and our advertising academics have had on the advertising industry and people’s lives.
White Paper on the state of the advertising industry and the role of education
Drawing from secondary and primary research, as well as the insight of the industry’s top leaders, the White Paper develops a number of predictions and provides an important benchmark for the industry and advertising education.
White Paper partners:
- Leigh Terry, APAC CEO, IPG Mediabrands
- Adam Ferrier, chief thinker, Thinkerbell
- Gai Le Roy, CEO, Internet Advertising Bureau Australia
- Gayle Kerr, professor in advertising and IMC, Queensland University of Technology
- David Waller, associate professor, University of Technology Sydney Business School
- Steven Bellman, MediaScience research professor, Ehrenberg-Bass Institute for Marketing Science
Check out the White Paper here
Find out more here
