Virat Kohli most popular, Hardik Pandya most booed on social media: Interactive Avenues

Interactive Avenues’ ‘IPL 2024: Unveiling The Fan Pulse’ report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024.

Interactive Avenues, the digital arm of IPG Mediabrands India, has launched “IPL 2024: Unveiling The Fan Pulse”, an exhaustive social media listening report with unique insights into the digital conversation landscape
surrounding the IPL 2024 season. The report, based on extensive data gathered from online platforms, analyzes the social media buzz generated by IPL 2024.

Shantanu Sirohi, COO, Interactive Avenues, said, “This comprehensive report offers valuable insights into the social media dynamics of IPL 2024, providing a deeper understanding of the trends, player influence, and brand
engagement within the tournament. We leveraged powerful social media listening tools to gather and analyze extensive data from platforms like Twitter, Reddit, and popular cricket forums. Additionally, we used advanced
analytics to study the social media landscape surrounding IPL 2024, including player controversies, performances, public sentiments, and emerging talent.”