Digital remains the driver of advertising growth for the Asia Pacific (APAC) region. According to the latest report by MAGNA, overall digital advertising revenues are projected to experience a 11.1% year-on-year increase in 2024. Representing US$103 billion in 2024, search commands a 47% share, the largest proportion of total advertising budgets across APAC, as well as in the region’s biggest advertising markets: China, Japan, Australia, and South Korea.
Without a doubt, search continues to be an important marketing tool, and marketers need to keep pace with its evolution.
Read more on Campaign Asia.
