Out, proud and allowed: How to run Pride marketing in your local market

June 22, 2022 | Share this article

This Pride month let’s talk about the complexities of inclusive marketing for LGBTQ+ communities in Asia Pacific. The rights, protection and experience of living as an LGBTQ+ person varies drastically across the region, with some localities being particularly hostile. Heres’ a snapshot of LGBTQ+ legal rights in APAC.

Legislature and regulations form just one part of the complexity. Cultural norms in APAC also make it risky for marketers to navigate LGBTQ+ inclusion with brand safety in mind. A misstep could result in backlash from the government, customers or consumers. I don’t blame marketers for assuming it’s too risky and staying away entirely. But that’s a great shame.

Read more here.

Privacy Overview

This website uses cookies and similar technologies to understand how you use our website to create a better experience for you.  To learn more about the technologies used and your choices, please read our Cookie Notice. You may adjust your cookie settings at any time by navigating the tabs on the left hand side.