IPG Mediabrands today announced an affiliate agreement with The Insight Hive (Pvt) Ltd for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka.
The announcement comes following recent news of new agency launches in New Zealand and Pakistan earlier this year; and expands the IPG Mediabrands network footprint across 16 countries in the Asia-Pacific region.
“The network’s expansion into three new growth markets this year, is not only testament to the strength and vitality of our media agencies and the demand for their services, but it also signals the health and recovery of our industry within the Asia Pacific region,” said Leigh Terry, CEO IPG Mediabrands.
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