New Business: UM China wins Burger King China’s media business
SHANGHAI, CHINA — Following a highly competitive pitch, Burger King China has appointed UM China – the full service media and marketing solutions agency within Mediabrands, to manage its media planning and buying business.
UM China won the business by demonstrating its unique Futureproof philosophy, leading strength in leveraging data and personalized content, and the ability to address tangible targets by applying a result driven approach, to help the brand navigate the post-pandemic world.
Dominic Ng, Managing Director of UM China said: “We are thrilled to be partnering with Burger King China, a sophisticated marketer. We look forward to futureproofing Burger King China for now and next.”