Mediabrands appoints Harrison Boys as director for standards, investment product for APAC

Mediabrands, IPG Mediabrands’ media and marketing solutions arm, has appointed Harrison Boys to the newly-made role of APAC director for standards and investment product, effective immediately. He will be responsible for leading the strategic direction and product development for digital standards in the Asia-Pacific region, and will focus on developing and maintaining long term brand hygiene strategies.

In addition, Boys will be also responsible for working closely with partners to ensure that their product development roadmap is aligned with Mediabrands future facing standards strategy; and developing internal products that provide a more transparent view of our partner ecosystem to our clients.