Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom’s PHD.
Coad’s appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas Media.
In 2003 Coad joined the Omnicom Group, first as managing director OMD Melbourne, and later as CEO OMD Australia where he drove the upward trajectory of the business earning several awards and accolades.
Following three years as CEO of Clemenger Harvie Edge, Coad returned to media to take up the post of CEO PHD Australia where he has led the substantial growth and restructure of the agency business since 2012.
