IPG Mediabrands Commerce and Stickler Form Live Commerce Partnership to Service the Asia-Pacific

IPG Mediabrands has announced a strategic partnership between IPG Mediabrands Commerce and Stickler, a Live Commerce enablement technology provider, to produce a flexible end-to-end Live Commerce solution for brands across the Asia Pacific region.

The bespoke solution which offers ‘Live Commerce as a Service’, allows brands to plug into a suite of software and service components to empower their own existing ecommerce operating framework, in addition to the ability to ‘plug and play’ any part of the Live Commerce stack with a complete end-to-end solution.

“With Live Commerce now accounting for 30% of ecommerce in China, and 15% globally, platforms across the region are taking note” said Leigh Terry, CEO IPG Mediabrands.