Initiative appoints a national head of digital

April 4, 2022 | Share this article

Initiative Australia has appointed Álvaro Anguita national head of digital in Australia.

The Spaniard joins Initiative in May, based in Sydney. He will lead all digital output from across Initiative Australia’s offices, adding firepower to the agency’s digital capabilities.

Anguita: “Initiative Australia has become a media powerhouse in the Australian market. My job is to work with Mel and her team and continue to build that momentumand see our people and our business grow alongside some of the best, bravest clients out there.

“I’m here to connect different talents and capabilities, people and brands and I’m thrilled with the opportunity to think outside the square work for our clients and produce some truly inspirational work.”

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