IPG Mediabrands Bag Four IAI Awards

May 10, 2019 | Share this article

On May 8th, IPG Mediabrands China walked away with four awards at the 19th IAI International Advertising Awards ceremony in Beijing. AMP (Audience Measurement Platform) has been highly recognized by the industry for its excellent market performance since its launch. Just after being awarded the Product of Digital Influence at the China Advertising Digital Awards,

Initiative Australia has further elevated its strategy capabilities with the appointment of international strategist and former Cannes Young Lions winner Jason Maggs as senior director of strategy. Maggs is formerly vice president, director of strategy and global good at Initiative New York where, in parallel with his client assignments, he developed a strong career in

Initiative wins Tourism Vancouver account

May 7, 2019 | Share this article

Tourism Vancouver has appointed Initiative Australia to its media account, following a successful collaborative ideation process with McCann West in Vancouver, Canada. The agency will work across Tourism Vancouver’s media strategy, planning and buying with a focus on digital media.

UM Australia has been appointed to the $10 million media account for Menulog, after its parent company Just Eat appointed the agency globally, following a competitive pitch. AdNews can reveal that UM Sydney will handle all local media buying and planning for the online food delivery service. The account also included responsibilities for the New

Initiative Sydney has been awarded the agency of record media planning and buying account for Carnival Cruise Line. The portfolio covers cruise lines such as P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Holland America Line and Cunard across both Australia and New Zealand. The account was previously held by GroupM’s Mediacom. “We look forward

IPG records 8.9% growth in total revenue

April 29, 2019 | Share this article

In the first quarter of 2019, IPG reported 6.4% organic net revenue growth to $2 billion. The US saw a net organic increase of 5.7%, while international growth was up 7.7%. Total revenue of $2.36 billion in the first quarter of 2019 jumped 8.9%, year-over-year. The company saw a net loss of $9.5 million compared

Joined by special guest Lin Liu, Chief Strategy Officer of UM China, Scott and Richard have a fun chat about how the trends in our 2019 annual Outlook report are playing out in China, the similarities we see in the unbundling of search and the rise of lifestyle brands, and the divergence in regards to

Initiative Australia has named Chris Colter as national strategy director. Colter joins from fellow IPG Mediabrands agency UM, where he has held a number of roles since 2012, most recently as Sydney strategy director. In this role, he became known for his work on the Tourism Australia Dundee campaign. “We are delighted to have Chris

Shashi Sinha, CEO of IPG Mediabrands India and Chairman of the Awards Governing Council of Goafest 2019, talks about the judging process, industry participation level and scope of the Abby Award. Talking of the quality of the Abby Awards this year, IPG Mediabrands India CEO Shashi Sinha, Chairman of the Awards Governing Council at Goafest,