A pro bono campaign led by IPG Mediabrands aims to raise awareness in the ‘myopia capital of the world”. If myopia had a visible symptom like the nightmarish one depicted in this Singapore ad campaign, more people would be aware of it and acting to stop it. And if that were the case, then this
We explore some of the major preoccupations of today’s media-agency world, from consultancy expansion to building the right talent pipeline. The media agency landscape exists in a continuous state of flux. As the role of marketers and the habits of consumers shift almost weekly, so too must the agencies who connect them. But with new
McCann and UM parent company Interpublic has reported strong financial results, reporting 7.1% organic revenue growth (to $2.4 billion) for the fourth quarter and a 5.5% increase (to $8 billion) for the full year. Annual operating income rose 7.5% to $1.01 billion. The results continue an upswing in fortunes for the world’s fourth-largest ad holding
UM CEO Fiona Johnston has outlined her plan for the agency in 2019, stating there will be a focus on balancing work between “simplifying changing media” and “delivering on its wins” of 2018. Speaking exclusively to AdNews, Johnston, whose agency spent last year notching up big business wins including the $150 million master media account
The 4As Singapore has announced that David Haddad, CEO IPG Mediabrands Singapore, has been appointed to the role of Chairperson for the Singapore Media Awards (SMA) 2019. With 17 years industry experience Haddad (pictured) had led UM Sydney prior to relocating to Singapore in 2016 to head the IPG Mediabrands operation including agencies UM, Initiative
IPG Mediabrands scoops gold prizes one after another ONE after another. That seems to describe the awards that IPG Mediabrands Malaysia’s group agencies have been winning of late. The victory does not stop here. IPG Mediabrands’ full service global media agency Universal McCann (UM) this month bagged its latest accolade where it struck gold for
The upfront season may have wrapped up, however, media execs in adland are still wrapping their heads around the plethora of new content and programming. With each network promising jam-packed slates for 2019, B&T wanted to find out what media agency executives made of the upfronts, those who the networks are essentially pitching to. View
IPG Mediabrands Australia has just exceeded its target of $100,000 in contributions for its 2018 fundraising drive to support the youth mental-health charity, batyr. The fundraiser, launched on October 18 and coordinated by UnLtd, aimed to eclipse Mediabrands’ fundraiser for batyr last year which raised more than $70,000.
Latest forecast significantly upgrades adspend growth for next year, though certain Asian markets will stall. Asia-Pacific is set to see 7.1% growth in adspend in 2019, according to Magna’s latest report, up from the 6% predicted six months ago. That growth is slower than the 7.7% predicted by the end of 2018, which the Magna
Universal McCann (UM) has held on to top spot for media wins for the month of October according to the latest data from martech firm R3. UM won from Starcom in second spot, Havas Media in third, Carat fourth and M2M rounding out October’s top five.