Technology is a great leveller and creativity is no more the fiefdom of large creative agencies, believes Shashi Sinha, CEO, IPG Media Brands. Talking about the arm length distance big advertising agencies have maintained from the Goafest by not participating at all in the last few years, Sinha, who’s also the Secretary of the Advertising

UM Appoints New Chief Strategy Officer

March 29, 2019 | Share this article

UM Australia has announced the appointment of Raj Gupta as national chief strategy officer. He will join UM’s senior leadership team and report to CEO Fiona Johnston. Gupta comes from a strong legacy of strategic foundations having led Wavemaker and MEC’s strategy in APAC for the past 10 years. He also has a firm place

Swinburne University of Technology has appointed Initiative to oversee the University’s advertising portfolio, following a competitive tender process. The appointment sees Initiative continue as the advertising partner for Swinburne University of Technology, having won the business initially in 2015. Initiative’s multi-channel assignment for Swinburne University of Technology will see advertising strategy, planning and execution focused

The Trade Desk’s Henry Shelley and Cadreon’s Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.Agencies and brands must get their digital advertising technology houses in order took take advantage of the huge opportunity that is Southeast Asia, said The Trade Desk’s Southeast Asia general manager Henry Shelley. In an

Initiative Perth MD Luke O’Sullivan has named as one of Business News’ 40 under 40 winners for 2019. O’Sullivan was cited for his carefully-planned, team and client-centric approach to building the agency throughout 2018 – the agency’s best-ever year in the WA market. Its success in business development included being co-appointed to the Government of

Agency Report Card 2018: UM

March 19, 2019 | Share this article

UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda. UM presented a fairly convincing case for being the leader of IPG’s media agency brands last year, as its global acquisition of Acxiom Marketing Solutions allowed UM time to reinvent itself in business analytics. In APAC, the Acxiom purchase

Agency Report Card 2018: Reprise

March 19, 2019 | Share this article

IPG Mediabrands has done a lot of overhauling at its agencies UM and Initiative in the past couple of years, but perhaps none have been as significant as the change that saw Reprise relaunch as a fully-fledged digital agency, incorporating both Society and Ansible under one banner. Reprise officially launched in 12 markets in May

UM Brisbane appoints new general manager

March 19, 2019 | Share this article

UM Australia has appointed Liam Loan-Lack to general manager of UM Brisbane, as the agency looks to strengthen its presence in the “overlooked” market. Loan-Lack moves back into a single agency after operating as a group business director for IPG Mediabrands, acting as client lead across both UM and Initiative. View the Full Article