UM Promotes Sophie Bingham To Sydney GM

June 20, 2019 | Share this article

UM Australia has announced the appointment of Sophie Bingham as general manager of UM Sydney. Her promotion reflects UM’s continuing reach to provide a better level of client counsel as the media industry continues to evolve at speed. Says Fiona Johnston, CEO, UM Australia: “Sophie is an immense talent and consistently demonstrates the finest leadership

IPG Mediabrands’ Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs. IPG Mediabrands has become the first of three major advertising groups to increase its 2019 global advertising forecast—from a prediction of 4.7% growth in December 2018 to 5% today. The agency’s insight arm Magna has predicted that global

Rohto-Mentholatum Malaysia, a manufacturer and marketer of non-prescription drugs and healthcare products, has appointed BPN to provide integrated media services. It will also further explore other opportunities within IPG Mediabrands’ offerings across social media management and services, campaign planning and digital strategy. View the Full Article

Following the merger of IDFC Bank and Capital First, the financial institution created a new entity – IDFC FIRST Bank and a new proposition – #AlwaysYouFirst. To promote this new customer-first approach and its 7% p.a. savings account, Interactive Avenues – a Reprise Network Company, which is the digital arm of IPG Mediabrands, took to

Tourism Australia’s Crocodile Dundee ad featuring Chris Hemsworth has won the inaugural Most Popular Television Commercial Logie Award. Introduced this year for the first time in the Logies’ 61-year history, the prize’s shortlist saw the UM and Droga5 created spot pitted against Aldi’s Santa Crashes Christmas and Meat and Livestock Australia’s ‘Lamb side story’. View

IPG Mediabrands Ad Tech specialist unit, Cadreon, has announced two major leadership promotions. Jonathan Beh has been elevated to CEO of Cadreon China, and Allan Lina to head of Cadreon Philippines. Beh has already been heading up activities Cadreon China for just over a year and has been credited internally for being a pivotal catalyst

Groupon moves EMEA and APAC media to Initiative

June 12, 2019 | Share this article

Groupon, the online marketplace, has awarded its EMEA and Asia-Pacific media planning and buying account to Initiative. The win follows a competitive pitch that ran from February to May. It was handled directly by Groupon. Initiative will work across 15 countries for the brand. View the Full Article

“There aren’t many disruptors in the media agency space anymore. Everybody is pretty boring and bland,” global CEO of media agency Initiative Mat Baxter told the out of home industry at a fireside discussion yesterday. And his chief strategy officer Sam Geer took it one step further. “This is how we see the media agency

In addition to the 4 Grand Prix awards there were 11 Golds, 21 Silver and 69 Bronze awards handed out. Grand Prix winners were: BWM Dentsu Sydney for The ALS Association “Project Revoice” in the Public Relations category. Volvo Car Australia’s “Living Seawall” from whiteGREY Australia won in the Care for the Environment category. KFC