Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong following a pitch. The outcome of the pitch, which launched in October last year and was managed by pitch consultant R3, reduces a roster of eight agencies to one and marks the first time the consumer

Lodestar UM wins Simplilearn

May 3, 2016 | Share this article

Lodestar UM has been awarded the media mandate for Simplilearn, a professional certifications company. As part of the mandate, the agency will take care of the brand’s media duties in domestic and international markets. Lodestar UM has emerged as one of the dominant players in Bangalore market and has added yet another win to its

Initiative Australia has created two new roles in the agency’s national management team, naming Geoff Clarke as chief operating officer and Hannah Rook as national head of digital. Clarke has been client partner at Initiative and Rook is formerly head of marketing communications for retailer Harvey Norman. Says Lee Leggett, CEO, Inititive Australia: “These appointments

Agency holding group Interpublic Group is recruiting for at least five new Advanced TV positions for its trading desk and tech unit Cadreon. Cadreon, which employs about 500 globally and 300 in the US, attributes the hiring moves to recent advances by networks like NBCUniversal and Fox to automate digital video, display and now linear

Jason Carter, chief digital officer at IPG Mediabrands EMEA, explains why he believes the UK would become less attractive to media and marketing businesses outside the European Union. Google’s auto complete tool is pretty insightful. Type ‘pros and cons’ into your search box and the first suggestion you’ll get is ‘pros and cons of Brexit’

In April 1 2015, a one-time Australian accounting graduate walked into the foyer of a New York high-rise, caught the lift up to the ninth floor and sat down in one of the best offices in Manhattan’s advertising precinct. It was no April Fool’s Day joke; 45-year-old Henry Tajer had been appointed global chief executive

Initiative wins at Festival of Media MENA 2016

April 26, 2016 | Share this article

Initiative has won Gold, Silver and Bronze awards at The Festival of Media MENA 2016 awards. The winning campaigns cover three categories, including Best Entertainment Platform, Best Use of Video and the Effectiveness Award. The winning Gold award for Best Use of Video was awarded to Initiative’s The Green Genie campaign for telecommunications company, Etisalat.

New York-based Interpublic Group (IPG) is one of the “big four” advertising agency networks, competing alongside WPP, Omnicom, and Publicis Groupe. The company — which owns agencies such as McCann, R/GA, IPG Mediabrands, and FCB — ended 2015 on a high, posting better-than-expected organic growth for the year. It reported its first quarter earnings on

Initiative Media, UM MENA, and J3 MENA, collectively picked up 11 awards including two gold’s. Best Entertainment Platform Sing for Abdo (Silver) Dubai Media Incorporated by Initiative Media Middle East Best Communications Strategy Johnson’s Baby Bath Time Song (Silver) Johnson’s Baby by J3 MENA Best Engagement Strategy Fanta Gaming Masters (Gold) Fanta by UM MENA