IPG Mediabrands has rebranded its social media arm Rally to Society in Singapore. This will see the absorption of Rally’s current clients including Johnson & Johnson, National Council of Social Service and KidsSTOP.

It also coincides with the new offering’s account win of Harbourfront Centre, effective immediately. Society was handed its social media business and will lead content development and community management for Harbourfront Centre’s social media assets.

Meanwhile, Society Singapore will be driven by Xing Long Tan who will report to Jacob Teo, head of digital for IPG Mediabrands Singapore.

According to IPG Mediabrands, the launch of Society further fuels the wave of IPG Mediabrands’ digital expansion in Singapore, following the launch of Cadreon, its specialist programmatic agency in March, and Ansible, the mobile media and technology solutions business in April this year.

It added that Society will encompass all of the core disciplines of social media under one roof including content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, and paid social; amplified by a host of proprietary emotional listening and measurement tools.

“The launch of Society Singapore is a direct response to the market demand for impactful connections with end to end simplicity. It’s great to see this capability brought to life in the Singapore market following the traction and success in Australia, Kuala Lumpur, Hong Kong and the USA,” David Haddad (pictured), managing director IPG Mediabrands Singapore added.

“Society Singapore has the power to inhabit a dynamic space in the market. Consumerism is grooved by millennials, and Society is a fresh young agency driven by an agile, entrepreneurial outlook” Teo said.

“Our relationship with the Society team has grown from strength to strength, in which the team not only showed an aptitude for creating great content but also a keen understanding on how Social can contribute to our overall marketing activities,” Marilyn Tan, marketing director of Johnson & Johnson said.

The move follows the rebrand of Rally to Society in Malaysia in January this year, which saw the movement of clients such as Nestle, Malaysia Airlines, U Mobile, Watsons, Johnson & Johnson, KFC, Zurich and Sime Darby, amongst others. Meanwhile in April, IPG Mediabrands rolled out the rebrand in Hong Kong, naming Penny Chow its head.

Sony India has announced the appointment of Initiative Media as its media agency for the Indian market.

The appointment was made following a multi-agency pitch. Carat handled the media duties prior to this. The agency’s mandate includes media planning and buying. The agency will start working on the account from 1 June 2017 and the contract is for a period of two years.

Yuichi Hasegawa, head of marketing communication and Retail, Sony India, said, “Our decision to appoint Initiative Media is reflective of the agency’s capability of understanding brand Sony and providing a strategic approach to widen audience and strengthening the market position of our brand portfolio. We look forward to working with Initiative Media and have a strong belief that together we can create success and drive our premium brand story forward.” .

Shashi Sinha, CEO IPG Mediabrands India, said, “We are delighted that Sony, an extremely prestigious marketer and brand is back with Initiative. We would like to thank Sony India for reposing their faith in us. Initiative stands committed to delivering the very best for Sony’s success.”

MANILA – The biggest and largest gathering of the country’s media experts and practitioners will take place in Baguio City on September 6-9. Now on its 3rd year, the Media Specialists of the Philippines (MSAP) brings the 2017 Media Congress to braver heights with the theme ASCENDANT.

Expected to bring in more than 2,000 delegates, the 2017 Media Congress probes that this is the biggest yet Media Congress to date, as it will be the first to have a 3 ½ -day event and will be brought outside Metro Manila. This year’s theme is designed to talk about the rising power of media, influencing and dominating behavior, culture and business and harnessing this for nation building and the greater good.

The congress promises to feature global and local speakers with fresh voices, presenting different perspectives, and new lenses in our industry.

Leading this year’s Media Congress as Chairperson is Venus R. Navalta, IPG Mediabrands CEO. “This is the year that we cement the leading role of media agencies on navigating this interconnected world to drive business growth for clients and real value to people. This is what ASCENDANT is all about – on how we rise and embrace this new level of influence. The whole board of the 2017 Media Congress sets high standards with our careful selection of relevant, impactful content, a fresh speaker line-up that is inclusive, and the overall congress experience.”

Amit Sutha, managing director of Ensemble Worldwide and Universal McCann, follows three simple principles. Firstly, he stays calm in all situations, secondly focuses on innovation (because that’s the key to growth), and thirdly ensures that that every team members has been trained to replace his boss.

“We work in a rather frantic industry where things tend to get really heated. This is an industry where a calm head in crisis is pretty valuable. You have to be a leader that is there for the team. In good but especially at the tough times. As a leader you need to be that person your team can always turn to for solutions,” said Sutha.

Moving forward, he believes that being great at “business as usual” will allow agencies to sustain a P&L, but real growth will only happen through innovations and being ahead of the game.

His biggest KPI is to remain in the background, to aid and to push the people in the team in such a manner that they are good enough to take over my role.

“The reason is simple,” he said. “It’s only when someone takes over my job can I go ahead and do more and this thinking percolates to all levels.” he added. In a conversation with A+M, Sutha highlights his inspiration and his challenges while pursuing a dual role in the industry.

The announcement follows a series of key appointments by Initiative in the past six months, including Melissa Fein as CEO, John Dawson as communications design director, Tristan Burrell as national chief strategy officer, Michael Stanford as chief creative solutions officer, Ian Smith as head of partnerships, Sergio Brodsky as head of strategy for Melbourne, and David Lee as head of digital.

The appointment is the fourth ex-Ensemble employee to join Initiative since Fein moved across.

At Anisble Thomas was responsible for driving growth of mobile and media marketing solutions, while at Ensemble, she worked on formation, scope and effectiveness of brand partnerships, focusing on digital channels.

Shaun Briggs, Melbourne’s managing director said Thomas will be “effective” in he role role as the agency dives into its “cultural branding positioning”.

“She has a strong track record in business success in her previous roles and is a highly creative thinker in the rapidly growing brand and content space,” Briggs said.

Fein said Thomas’ new role will enhance the agency’s client and team leadership, and drive the new positioning.

“We have introduced new talents across all Initiative to help brands connect with people through cultural relevance,” said Fein. “Sian’s skills will help us considerably to ensure this positioning is both attractive and effective in the market,” Fein said.

Thomas joins Initiative on June 12 and will be part of the Melbourne leadership team.

The partnership aims to increase investment from Mediabrands on NITV to help support more production of Indigenous content on the network.

NITV is a free-to-air channel led by and focused on Aboriginal and Torres Strait Islander people. The channel commissions or acquires content primarily from the Indigenous production sector.

It was founded in 2007 before being launched as part of SBS in 2012, and currently reaches more than two million unique viewers a month. It is available in 95 per cent of Australian homes.

The agreement is a first in Australia, and will see NITV help Mediabrands businesses develop a greater understanding of Indigenous communities and help develop insights, strategies and connections for client teams.

In return, Mediabrands will help NITV unlock greater investment into Indigenous media and create opportunities for improved representation across the marketing industry.

Danny Bass, CEO of IPG Mediabrands Australia, said there was both a need and a responsibility for the media industry to be far more inclusive of Indigenous people and minorities.

“Our industry is a major contributor to helping shape the culture of Australia, and that culture has been shaped in great part by our Indigenous people,” he said.

“The partnership with NITV is a two-way lens for brands and Indigenous people to influence each other in the digital world. More broadly, Mediabrands is fully committed to providing roles for Indigenous people within our business.”

NITV executive Mark Ella said: “Australia’s Indigenous audiences are sometimes stereotyped by advertisers who overlook the rich diversity of our people.

“This partnership will help us to understand what clients are looking for and bring the potential of our audiences to Mediabrands’ clients in an authentic way. It is a true partnership that offers both sides unique benefits.”

IPG Mediabrands’ partnership with NITV will be led by the group’s multicultural division, Identity Communications.

Thang Ngo, managing director of Identity Communications, said, “Diversity and representation are topical issues in the industry. This partnership moves beyond debate and criticism to solutions that aim to make a tangible difference.”

IPG Mediabrands China names COO

May 23, 2017 | Share this article

IPG Mediabrands China has promoted Jacky Tang to chief operating officer with immediate effect.

In his new role, Tang will oversee agency operations across multiple business units. Tang will be based in Shanghai and report to Tom Wan, CEO of IPG Mediabrands China.

Tang has more than 20 years media industry experience encompassing planning, buying and negotiation. He joined IPG Mediabrands as managing director of Magna (the investment arm of IPG Mediabrands) in 2009, and was promoted to president of Magna China in 2013.

“Dynamic by design is our commitment to our clients, partners and each other to think and work differently. Our transformation and innovation is highly focused around this shared philosophy, which helps our client brands grow, and achieve better experiences and bigger results every time,” said he.

“It’s a well-deserved promotion, Jacky’s expertise and excellent leadership will further strengthen the growth momentum of IPG Mediabrands,” said Wan.

Initiative Wins Pizza Hut Media Account

May 19, 2017 | Share this article

Pizza Hut has moved its media account from GroupM agency MediaCom to IPG Mediabrands shop Initiative.

The pizza chain has been reviewing its relationship with media and creative partners as the business looks to completely sever ties with agencies that partner its former parent company Yum!.

The brand appointed The Monkeys for creative and advertising work in March and added Magnum & Co for social media, influencer marketing and PR and The Wired Agency for SEO and SEM last month, while rumours swirled about the fate of the media account.

The agency shake-up follows its new owner Allegro Funds teaming up with the local Pizza Hut management team to buy the master franchise from US parent Yum! Brands. It also recently completed the acquisition of the Eagle Boys chain.

The two-day jury process for the 4th edition of Kyoorius Creative Awards 2017 commenced in Mumbai yesterday, May 11, 2017. The award, which has creative ingenuity at its centre, is presided over by an illustrious jury of 28 experts from across the creative industry. This year, there are four Jury teams to judge entries for Advertising, Media and Digital.

The media innovation specialist group, IPG Mediabrands Japan announced the appointment of Hiroki Ito to Head of Cadreon, the Ad Tech unit responsible for developing best-in-class programmatic technology solutions, effective immediately.

Hiroki will report to both Anthony Plant, CEO of IPG Mediabrands Japan, and Yean Cheong, Head of Cadreon APAC.

Hiroki has over 17 years of experience in digital marketing, with expertise gained at both Japanese and global leading brand names such as Netyear, Oracle, Wunderman, and more recently 4 years at Google.