Danny Bass’ defection from GroupM to lead IPG Mediabrands caused big waves a year ago. He’s kept quiet and had his head down for the first six months in the job, but now he talks to Rosie Baker about the future for the group. When AdNews broke the news last year that Danny Bass was

IPG Mediabrands Brings Ansible to India

May 4, 2016 | Share this article

Media agency conglomerate Interpublic Group (IPG) Mediabrands India is launching its global mobile marketing agency Ansible in India in July. The agency, which works globally with companies such as Coca-Cola, Johnson & Johnson and Kia Motors, will be headed by Anjali Hegde who is currently the CEO of Reprise Media India, a unit of IPG.

IPG Mediabrands’ full-service global media agency, Initiative has made a major hire for its strategy capabilities, with the appointment of Kate Bower as Global Chief Strategy Officer. In this role, Kate will oversee the evolution of Initiative’s client offerings, products and tools, and partner with the new business team to continue to drive growth for

Magna Global, the ad buying arm of Interpublic Group of Cos., has signed an upfront advertising deal with YouTube, shifting spending from television ads in an effort to reach consumers more efficiently. Magna, which buys ad time on behalf of clients such as Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles, has committed to spending

The global CEO of IPG Mediabrands’ owner Interpublic has admitted he is worried that the growing global transparency debate is undermining marketer confidence by tarring media agencies with a “broad-brush”. Speaking at the ANA Advertising Financial Management Conference in Boca Raton, Florida, overnight Michael Roth told the room: “The issue of transparency is paramount to

Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong following a pitch. The outcome of the pitch, which launched in October last year and was managed by pitch consultant R3, reduces a roster of eight agencies to one and marks the first time the consumer

Lodestar UM wins Simplilearn

May 3, 2016 | Share this article

Lodestar UM has been awarded the media mandate for Simplilearn, a professional certifications company. As part of the mandate, the agency will take care of the brand’s media duties in domestic and international markets. Lodestar UM has emerged as one of the dominant players in Bangalore market and has added yet another win to its

Initiative Australia has created two new roles in the agency’s national management team, naming Geoff Clarke as chief operating officer and Hannah Rook as national head of digital. Clarke has been client partner at Initiative and Rook is formerly head of marketing communications for retailer Harvey Norman. Says Lee Leggett, CEO, Inititive Australia: “These appointments

Agency holding group Interpublic Group is recruiting for at least five new Advanced TV positions for its trading desk and tech unit Cadreon. Cadreon, which employs about 500 globally and 300 in the US, attributes the hiring moves to recent advances by networks like NBCUniversal and Fox to automate digital video, display and now linear

Jason Carter, chief digital officer at IPG Mediabrands EMEA, explains why he believes the UK would become less attractive to media and marketing businesses outside the European Union. Google’s auto complete tool is pretty insightful. Type ‘pros and cons’ into your search box and the first suggestion you’ll get is ‘pros and cons of Brexit’