UM Walks Off with Saadeddin Account

May 31, 2016 | Share this article

UM MENA has won the media planning and buying business for Riyadh-based pastry company Saadeddin. The brief involves full-service media strategy, buying and planning with a focus on print, outdoor and television for both the Saudi Arabian market and the Gulf Co-operation Council countries where Saadeddin has stores. The business will be led and managed

Hitachi Chooses UM Internationally

May 27, 2016 | Share this article

Following the victory of an international tender, UM, global communications network of the group IPG Mediabrands has acquired the media budget of Hitachi Ltd, a Japanese multinational with interests in several sectors including electronic, electrical engineering, transport, engineering and healthcare. The new partnership has created an institutional campaign, for which the planning has been studied

One of Australia’s renowned creative leaders and content creators, Michael Stanford, has been appointed managing director of Ensemble, IPG Mediabrands’ creative, content marketing and experiential business. Announcing Stanford’s appointment, Ensemble’s newly arrived CEO Melissa Fein (left) is beginning to reveal a specific business focus for Mediabrands’ Ensemble, with an emphasis on integrated solutions for clients

The affable, 45-year-old Aussie, in his first year helming Mediabrands, handled the pressure cooker of the high-stakes Mediapalooza like a seasoned hand, producing some laudable results. The organization, which handles $37 billion in ad spend across 130 offices in 90 countries, picked up business from Coca-Cola, Johnson & Johnson, McCormick and CVS. Universal McCann and

Lodestar UM wins Saregama

May 23, 2016 | Share this article

This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn. Saregama has now expanded into other areas of entertainment like publishing, television software and digital content Lodestar UM has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which

Having long said goodbye to digital and television media buys based purely on age/sex demographics, the more pertinent parameters are now passion and partnerships. So says the president of U.S. operations for Initiative, the media strategy and investment unit of Interpublic Group. “I don’t think we’ve made a decision about linear TV buying or digital

Initiative Wins Cancer Council Media Account

May 23, 2016 | Share this article

Cancer Council Australia has appointed Initiative to manage its national fundraising media portfolio after a competitive pitch. Previously a number of media agencies worked for the charity on an ad hoc basis. The Cancer Council Australia spends close to $4 million on media each year, separate to the $8 million spent by state affiliates, according