After a year-long competitive pitch, Lodestar UM of IPG Mediabrands has retained Samsung India’s media duties estimated to be around Rs 500 to 600 crore. The pitch that went on for over 10 months had all leading agencies in the fray. As per industry sources, Lodestar and Mindshare made it to the final round with

UM retains Kmart account after competitive pitch

May 20, 2019 | Share this article

UM has retained the media communications portfolio for discount department store Kmart, said to be worth between $20-25 million, following a competitive pitch process which began at the beginning of 2019. The agency has held Kmart’s media account for 14 years and was the incumbent in the full-pitch process that narrowed to two agencies in

IPG Mediabrands Bag Four IAI Awards

May 10, 2019 | Share this article

On May 8th, IPG Mediabrands China walked away with four awards at the 19th IAI International Advertising Awards ceremony in Beijing. AMP (Audience Measurement Platform) has been highly recognized by the industry for its excellent market performance since its launch. Just after being awarded the Product of Digital Influence at the China Advertising Digital Awards,

Initiative Australia has further elevated its strategy capabilities with the appointment of international strategist and former Cannes Young Lions winner Jason Maggs as senior director of strategy. Maggs is formerly vice president, director of strategy and global good at Initiative New York where, in parallel with his client assignments, he developed a strong career in

Initiative wins Tourism Vancouver account

May 7, 2019 | Share this article

Tourism Vancouver has appointed Initiative Australia to its media account, following a successful collaborative ideation process with McCann West in Vancouver, Canada. The agency will work across Tourism Vancouver’s media strategy, planning and buying with a focus on digital media.

UM Australia has been appointed to the $10 million media account for Menulog, after its parent company Just Eat appointed the agency globally, following a competitive pitch. AdNews can reveal that UM Sydney will handle all local media buying and planning for the online food delivery service. The account also included responsibilities for the New

Initiative Sydney has been awarded the agency of record media planning and buying account for Carnival Cruise Line. The portfolio covers cruise lines such as P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Holland America Line and Cunard across both Australia and New Zealand. The account was previously held by GroupM’s Mediacom. “We look forward

IPG records 8.9% growth in total revenue

April 29, 2019 | Share this article

In the first quarter of 2019, IPG reported 6.4% organic net revenue growth to $2 billion. The US saw a net organic increase of 5.7%, while international growth was up 7.7%. Total revenue of $2.36 billion in the first quarter of 2019 jumped 8.9%, year-over-year. The company saw a net loss of $9.5 million compared