With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don’t want to hear about. Telcos have a tough lot in life. No one wants to hear about—or even think about—the details of the network they’re using to access the internet. Your service either works to your satisfaction, or

IPG Mediabrands Malaysia’s adtech unit, Cadreon, has named Micaela Soyza (pictured) campaign director. In her new role, she will focus efforts across all IPG Mediabrands client pods, infusing media strategy with the latest and best programmatic approaches and technologies. She is also responsible for translating brand campaigns into measurable digital KPIs, and supporting flawless execution

Reprise Digital Malaysia has recently added to its creative team with several new hires, including the appointment of two new Creative Directors – Jarrod Reginald and Eddy Nazarullah. Reginald joins from Ogilvy Malaysia where he worked for 12 years and was the Creative Director for major brands such as Guinness, Tiger Beer, CIMB, Coca-Cola. Nazarullah

Our Young Gun profile takes a look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Today we speak to Initiative Melbourne strategy director Sam Enshaw. View the Full Article

Smart humans key to the data

August 19, 2019 | Share this article

UM Australia chief executive Fiona Johnston claims the turnaround strategy at the company has started to pay dividends, but says the industry is still struggling to come to grips with the data -explosion taking over advertising. The company, a division of IPG Mediabrands, has secured 10 new clients, including the Australian government, Maserati, Just Eat,

In September of 2018, the Supreme Court in India repealed Section 377 delivering a sense of freedom to millions of LGBTQIA+ people in the country by granting them constitutional equality. While India today marks the nation’s 73rd Independence Day it is the Pride community’s first. To commemorate this, prominent community members and a few of

Sam Geer, chief strategy officer at Initiative Australia, says this is the first report in a series to stimulate discussion and thought across the industry.Initiative Australia has launched an exploration of mental health and sport — Culture Shock — with marketers and the communications industry the main targets. “At Initiative we relentlessly explore cultural trends

Newly launched mobile advertising platform Ads on Wheels recently completed a campaign for the Road Safety Commission via media agency Initiative. Designed to help promote safe driving messages throughout the Perth metropolitan area, the campaign ‘Don’t text behind the wheel’ ran for one month, with 50 drivers covering 93,610 kilometres – equivalent to driving around

Kmart Australia, which is owned Wesfarmers, worked with agency Universal McCann and immersive technology developer OmniVirt on the effort, which lets consumers virtually visualize decor and furniture products available at the chain’s stores in their home and other environments. Users can select and move the products via their smartphone camera without having to download a