IPG Mediabrands has received an impressive total of 26 shortlists for the upcoming Festival of Media APAC Awards. A testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by Ansible, Initiative, Mediabrands Society and UM.

Festival of Media APAC Shortlists

Best Communications Strategy

Make Lego the Star of Christmas for LEGO, UM Sydney

Best Engagement Strategy

Pizza Hut Mini Plate Mega Treat for Pizza Hut, UM Rally

The Greats for Art Gallery of New South Wales, UM Sydney

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Event/Experiential Campaign

Door Step School for Door Step School, Lodestar UM

Introduce the PokeMobile for Hotlink, Initiative Malaysia

Best Non-For-Profit Campaign

Door Step School for Door Step School, Lodestar UM

Best Social Media Strategy

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Targeted Campaign

Maxis Reads Minds Using ‘Zero Moment of Travel’ for Maxis. Initiative Malaysia

Best Use of an Influencer

Big C at the Heart of the Matter for Big C, UM Thailand

Bring Out the Bold for Listerine, UM Philppines

Best Use of Content

The Late Shift for Transportation New South Wales, UM Sydney

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Use of Digital Media

Pizza Hut Mini Plate Mega Treat for Pizza Hut, UM Rally

Best Use of Gamification

UGG Hug for UGG. UM China

Game of S, M, L or XL for Drypers, Mediabrands Society Malaysia

Best Use of Traditional Media

The Late Shift for Transportation New South Wales, UM Sydney

Best Use of Video

Big C at the Heart of the Matter for Big C, UM Thailand

Bring Out the Bold for Listerine, UM Philppines

Rojak 360 for Maxis, Initiative Malaysia

Best Insight Award

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Creative Use of Media Award

Make LEGO the Star of Christmas for LEGO, UM Sydney

The Late Shift for Transportation New South Wales, UM Sydney

Building Hope One Home at a Time for Maxis, Initiative Malaysia

The Effectiveness Award

Hyundai Dealer Stealer for Hyundai Motors, Ansible Australia

The Utility/Public Service Award

Building Hope One Home at a Time for Maxis, Initiative Malaysia

The Festival of Media APAC Awards will be handed out on March 22 in Singapore

Best of luck to all of our finalists!

Following the recent appointment of CEO Kasper Aakerlund, IPG Mediabrands Hong Kong has named a new head of media investment and two business directors.

Malcolm Thorp has been appointed head of media investment, Hong Kong. He takes charge of the agency’s partnership portfolios and investment strategies across the client base.

Thorp has 20 years media experience across Greater China and APAC, prior to his new role, he was VP business partnerships division at hdtMEDIA China.

Kate Wong joins the agency as business director. She worked at Mindshare, ZenithOptimedia, PHD and OMD in Hong Kong, and Carat and Mediacom in Taiwan.

Following a rigorous jury process led by Sanjeev Handa, VP and Head of Marketing, Maruti Suzuki, 25 professionals were named as ‘India’s Top Digital Planners’ and five were celebrated as the ‘Rising Stars’ of India’s planning industry.

IPG Mediabrands’ Interactive Avenues received six India’s Top Digital Planners winners, and two Rising Star wins.

IPG Mediabrands Rebrands Rally Worldwide in Malaysia

January 3, 2017 | Share this article

IPG Mediabrands has rebranded its social media arm Rally Worldwide, to Society, in Malaysia.

The rebrand sees the evolving shift of social community management services towards a more holistic, data-driven content marketing approach on digital. It also looks to embed real-time targeted content which drives commerce and builds brand affinity.

Society Malaysia will look to providing an extensive range of specialist digital services including creative, strategy, media, content performance and analytics, word-of-mouth marketing, technology and enterprise solutions.

Some clients on its roster include Nestle, Malaysia Airlines, U Mobile, Watsons, Johnson & Johnson, KFC, Zurich and Sime Darby, amongst others.

The new brand will also introduce Society 48, an initiative which boasts agile and cost-effective content development that allows brands to create, manage and build upon trending conversations amongst netizens within 48 hours.

According to the network, with the growth of global social advertising revenue geared to surpass US$30 billion by 2021, Society Malaysia intends to tap into this market opportunity by growing its 75-strong specialist team a further 15%.

At the first Malaysian YouTube Ads Awards held recently, Maxis and IPG Mediabrands agencies Ensemble and Initiative had a landslide victory across a number of categories.

For the first time ever, Malaysian brands and agencies were celebrated for their outstanding ad creation on Malaysia’s most popular video platform, YouTube. The awards were not only judged on their average view time and view through rate, but also on a number of qualitative criteria including the emotional story, interactivity and conversational elements for the audience.

IPG Mediabrands agencies picked up a total of five of the nine wins on the day, and were finalists across a number of other categories.

Initiative Thailand hires new CEO

December 14, 2016 | Share this article

Malee Kittipongpisal has been appointed the new CEO of Initiative Thailand. Ms Kittipongpisal brings with her 25 years of experience, which includes a 16-yr stint under Group M’s umbrella. She joins the IPG Mediabrands team of newly promoted IPG Mediabrands Thailand Group CEO Tharaputh Charuvatana and Chairman Wannee Ruttanaphon.

“It’s an honor to work closely with Thai media legends, especially with Wannee Ruttanaphon, who is a respected figure throughout the industry. This is a very important stage in my career and this move brings with it challenges that appeals to me greatly,” Ms Kittipongpisal states.

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IPG Mediabrands has hired a new regional head of digital, Mumbrella can reveal.

Scott McBride joins as APAC chief digital officer from Ogilvy Hong Kong, where he was managing partner, to take on the top digital position for the new-look media agency group.

He will move from Hong Kong to Singapore, the agency’s regional HQ, to take on the role, reporting to IPG Mediabrands’ Sydney-based APAC COO Reg Davidson.

The world’s most awarded mobile agency, Australian-based Mnet, is rebranding to become Ansible as the agency repositions its capabilities in the rapidly evolving mobile technology and communications space.

Mnet has achieved global acclaim* in the past two years for innovative and creative mobile communications solutions and the rebrand to Ansible, effective today, brings the business in line with IPG Mediabrands’ global roll out of the Ansible brand.

IPG Mediabrands’ specialist search and digital experience agency Reprise is strengthening its national management ranks after experiencing consistent growth to staff numbers exceeding 60 people across its Brisbane, Sydney, Melbourne and Perth operations.

Reprise managing director Ale Vendramin said the new management developments reflected a need to have the agency’s best people in impact positions to help lead clients’ thinking and the agency teams.

Among the new developments, David Coats has been promoted to general manager of Reprise Australia and becomes Vendramin’s second-in-command. Coats is formerly the agency’s general manager of digital solutions.

You’re either totally sick of Pokémon GO at this point, or you’re planning out how to catch a Charizard. The augmented reality (AR) game has become a phenomenon in less than two weeks, more popular than Twitter and more engaging than Facebook. You either love it or hate it, and if you’re an advertiser, most likely you love it. The game offers several chances for hopping into the action and luring people to your location to catch Pokémon. Media people have suddenly become Pokémon advisors, and many admit it’s a fun change of direction, as well as a great stride forward for AR, which has held promise for years but never fully delivered. Adam Simon, Director of Strategy for The IPG Media Lab, talks to Media Life about advertising through Pokémon, the appeal of AR, and why Google Glass was no Pokémon.