Groupon moves EMEA and APAC media to Initiative

June 12, 2019 | Share this article

Groupon, the online marketplace, has awarded its EMEA and Asia-Pacific media planning and buying account to Initiative. The win follows a competitive pitch that ran from February to May. It was handled directly by Groupon. Initiative will work across 15 countries for the brand. View the Full Article

“There aren’t many disruptors in the media agency space anymore. Everybody is pretty boring and bland,” global CEO of media agency Initiative Mat Baxter told the out of home industry at a fireside discussion yesterday. And his chief strategy officer Sam Geer took it one step further. “This is how we see the media agency

In addition to the 4 Grand Prix awards there were 11 Golds, 21 Silver and 69 Bronze awards handed out. Grand Prix winners were: BWM Dentsu Sydney for The ALS Association “Project Revoice” in the Public Relations category. Volvo Car Australia’s “Living Seawall” from whiteGREY Australia won in the Care for the Environment category. KFC

Malaysia’s Eid celebrations – referred to as Hari Raya – are marked by family reunions, visits to relatives, and of course lots of delicious traditional food. Hari Raya is also, according to marketing gurus, a prime period for big brands, telecoms firms and even government-linked corporations, as it’s one of the few times a year

Initiative has been awarded gold for its LGBTI inclusion program at the 2019 Australian Workplace Equality Index awards, which assess workplaces on their progress and impact in the space. The agency won gold in the small employer (less than 200 people) category and was also named small employer of the year. Other winners included ANZ,

Be the Ally

May 28, 2019 | Share this article

IPG Women’s Leadership Network, in collaboration with Facebook, hosted an event titled, “Be the Ally.” The audience included over 80 people from across 18 IPG companies. The event was a mixture of activities designed to make us think about the impact and related responsibility of our behaviors and communication styles. View the Full Article

UM ANZ creates new future-focused national role

May 21, 2019 | Share this article

UM ANZ has revealed plans to “evolve its senior leadership team and accelerate its media counsel”, with the creation of a new role within the agency, head of next. The role, which will be filled by current UM national connections design director Tobias Young, is designed to provide clients with a future-focused strategy when it