IPG Mediabrands has collaborated with Big Tree, Redberry, Seni Jaya, and Vistar Media to host “Beyond Boundaries,” an event focused on the future of outdoor experiences in Malaysia.
‘Beyond Boundaries: The Power of Outdoor Experiences’ brought together media partners, clients, and agency representatives to gain fresh perspectives on out-of-home (OOH) media.
“The OOH space is truly exciting, and we are thrilled to have been able to gather the titans of the industry to share their vision on where we are headed in Malaysia,” said Bala Pomaleh, Chief Executive Officer of IPG Mediabrands.
“We are at a time of great convergence with technology, urbanization, AI integration, and sustainability at play. This evolution brings about tremendous opportunities for brands to explore all that outdoor advertising has to offer, for more immersive and interactive experiences that deliver deeper engagement, resonance, and business results.”
The theme of the day touched upon futureproofing brands, immersive and experiential OOH to elevate brand connections, omnichannel targeting, programmatic digital OOH, and innovations in the OOH space.
Speakers included Fong Kok Chin, General Manager Sales of Seni Jaya Sdn Bhd, Stephanie Wong, Chief Operating Officer of Big Tree Outdoor, Omnia – Agency Solutions, alongside Paul Poh, Head of Business Development & Corporate Planning, Big Tree Outdoor, Franck Vidal, Director, Southeast Asia Sales & Partnerships of Vistar Media, and Maaresh Starling, Group Chief Executive Officer of Redberry Media Group, alongside Gavin Chin, Group Sales Director.
Closing off the day, CEO of IPG Mediabrands, Bala Pomaleh led a lively panel discussion on the future of OOH advertising, growth, sustainability and digital integration with panellists Henry Low, Managing Director of Spectrum Outdoor, Mary Koh, Executive Director of WOW Media Sdn Bhd and Dhanish Desai, Chief Operating Officer of Skyblue Media.
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