MAGNA Media Trials and TikTok unveil the ‘Blueprint for Tentpole Success’ report

Tentpole moments have become hard to define, nuanced occurrences for advertisers aiming to keep up amid changing audience behaviors and a dynamic media and tech landscape.

Advertisers around the world look for ways to effectively leverage tentpole marketing moments with content that resonates and helps them stand out in a crowded market, and when executed strategically has the power to boost brand awareness and expand reach.

MAGNA Media Trials and TikTok have teamed up to develop “The TikTok Blueprint for Tentpole Success,” a marketing guide designed to help brands activate effectively on the platform, backed by research and proven strategies.