IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following the transition of Matt Ware to the position of CEO of IPG Mediabrands.
Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI.
Biti brings 15 years of advertising, marketing, and technology experience across the Asia Pacific region, most recently as APAC Head of Operations, Client & Growth at Media.Monks.
“Kris has a great reputation for driving operational excellence and commercial transformation” said Leigh Terry, CEO IPG Mediabrands APAC.
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