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The Gen AI search surge: What marketers need to know

October 15, 2024 | Share this article

Digital remains the driver of advertising growth for the Asia Pacific (APAC) region. According to the latest report by MAGNA, overall digital advertising revenues are projected to experience a 11.1% year-on-year increase in 2024. Representing US$103 billion in 2024, search commands a 47% share, the largest proportion of total advertising budgets across APAC, as well