With flavour of humour, Doctor Dreams highlights importance of sleep

June 5, 2020 | Share this article

People like relatable, fast-paced content when it comes to social media and the content has been created keeping the same in mind…

Doctor Dreams mattresses from the house of Nilkamal and its digital agency, Interactive Avenues, have collaborated with some comic influencers, including Vir Das, Kusha Kapila, RJ Abhinav and Nikunj Lotia (BeYouNick), to leverage social media. They created fun, entertaining and engaging content on the brand’s Instagram handle. The objective was to touch upon the different aspects of sleep and life in general during the lockdown, with an added flavour of humour.

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