Watch: Women leaders on stereotypes in ads

March 4, 2020 | Share this article

The doting mother. The clueless damsel. The thin, young woman with perfect skin. Ahead of International Women’s Day we ask women leaders in APAC about some of the stereotypes they want removed from ads.

This International Women’s Day, we want to shine a light on stereotypes or stigmas around women in ads, so the Campaign Asia-Pacific team approached senior brand marketers and agency leaders about some of their pet peeves when it comes to how women are portrayed in ads.

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