WARC Awards: Effective Social Strategy winners announced

June 17, 2020 | Share this article

Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, ŠKODA in France and WWF in the UK, are among the winners in the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.

A total of 13 campaigns – one Grand Prix, two Golds, five Silvers and five Bronzes – have won in the Effective Social Strategy category, which links social strategy to business success.

Reprise in Malaysia has won the Grand Prix for How KFC’s #1 Fan Charmed Millions, in which the fast-food brand used a comedic take on a social influencer to drive affinity with millennials in Malaysia.

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