UM’s ‘balancing act’ for 2019

February 12, 2019 | Share this article

UM CEO Fiona Johnston has outlined her plan for the agency in 2019, stating there will be a focus on balancing work between “simplifying changing media” and “delivering on its wins” of 2018.

Speaking exclusively to AdNews, Johnston, whose agency spent last year notching up big business wins including the $150 million master media account for the Australian Government, as well as Nestlé ($50m), AGL ($23m) and American Express, said it was time to focus internally on how it would deliver for those clients.

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