UM retains Kmart account after competitive pitch

May 20, 2019 | Share this article

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UM has retained the media communications portfolio for discount department store Kmart, said to be worth between $20-25 million, following a competitive pitch process which began at the beginning of 2019.

The agency has held Kmart’s media account for 14 years and was the incumbent in the full-pitch process that narrowed to two agencies in the final decision. AdNews understands OMD and WPP-owned media agency stable GroupM were apart of the final process.

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