UM Promotes Sophie Bingham To Sydney GM

June 20, 2019 | Share this article

UM Australia has announced the appointment of Sophie Bingham as general manager of UM Sydney. Her promotion reflects UM’s continuing reach to provide a better level of client counsel as the media industry continues to evolve at speed.

Says Fiona Johnston, CEO, UM Australia: “Sophie is an immense talent and consistently demonstrates the finest leadership qualities across our UM and group businesses. As our new Sydney GM, she will be focused on overall client relationships with a view to unlocking what ‘better’ means for them and to allow real, accelerated outcomes. She will also take a strong view on perfecting and simplifying the culture and craft of what we do, as we evolve at pace.”

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