UM on winning Bukalapak’s media account and competition in eCommerce
Indonesian eCommerce unicorn Bukalapak has picked UM Indonesia as its media agency, the company has confirmed to Marketing Interactive. The pitch, which concluded early this year, saw 10 local and multinational agencies participating.
The current appointment is for a period of one year. In a statement to Marketing Interactive, a Bukalapak spokesperson said UM Indonesia was chosen after the company took into account several key factors, but most importantly, the alignment of the agencies’ proposals with Bukalapak’s objectives.