UM, the global marketing and media agency network of IPG Mediabrands, has launched its second annual Global Impact Day. More than 80 UM offices worldwide closed their doors for the day as employees volunteered at philanthropic organisations around the world. Originally launched in 2016 under UM’s corporate social responsibility initiative, Better World, the agency’s annual day of service represents its core values of Care and Community.
The Better World platform unites the family of UM offices under a single umbrella to inspire each other, share best practices, and create connections across borders that lead to a Better World. Over a span of 36 hours and six continents, 5,000 UM volunteers will gather within their respective communities to restore parks, walk rescue dogs, paint orphanage walls, plant urban gardens, collect litter, visit the elderly, feed the homeless, donate school supplies and more.
“Impact Day is one of my favorite days of the year, and I am proud to be part of a global family that is committed to sharing our time, energy and love with communities in need around the world”, said Daryl Lee, Global CEO, UM. “From preparing adults to re-enter the workforce to restoring schools, facilities and parks, the inspiring projects we undertake are a critical part of how we collectively build a better tomorrow, today.”
Kasper Aakerlund, President UM APAC commented, “The collective force and sheer power of goodwill that is felt from our UM teams across the Asia-Pacific region when they unite to focus on helping create a better world each Impact Day never ceases to blow me away.”