Starcom Brisbane GM Caleb Watson jumps to Initiative Guangzhou
General manager of Starcom Brisbane, Caleb Watson, is to join Initiative’s Guangzhou office. Watson joined Starcom 2011 from Telstra where he had been general manager of media. Prior to joining the telco, he had worked at Ikon and Mindshare.
Will Anstee, Initiative APAC president said of Watson taking the role: “This appointment is a significant one for Initiative, its representative of our growth into Southern China. “Caleb has shown demonstrable strength in managing large business to product and commercial success.”