RSH Global Joins Hands with IPG Mediabrands; Assigns Its Media Mandate To ‘Initiative’

March 18, 2019 | Share this article

RSH Global, headquartered in Kolkata, with three brands under its umbrella JOY, X-MEN and Karis; offers quality personal care products at affordable prices.

Poulomi Roy, Chief Marketing Officer, RSH Global, said, “We at RSH Global are gearing up for the next phase of growth and have adopted a multi-fold strategy to achieve our business objectives. Since serving Bharat continues to be our major focus area, we wanted a media agency with a strong understanding of the cultural diversity in a country like India. Innovation and breaking the stereotypes are at the core of whatever we do and we are confident that Initiative from IPG Mediabrands will add great value to the brand journey.”

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