REPRISE DIGITAL MALAYSIA’S HOMECOMING CAMPAIGN FOR MALAYSIAN AIRLINES GENERATES YOUTUBE VIEWS OF OVER 7.7M AND 4.2M ON FACEBOOK

June 27, 2019 | Share this article

Reprise Digital Malaysia devised a unique ‘balik kampung’ (homecoming) campaign with client Malaysian Airlines Berhad for the festive Ramadan/Raya period.

The two-part campaign launched with the release of a special festive video for Malaysia Airlines titled ‘Sama-Sama Balik Kampung’. The two-and-a-half-minute video built the story around the journeys back to hometowns, and common experiences around the familiar tastes, scents and people who matter in life.

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