Reprise has won the creative and digital account for Artline, following a competitive tender process.
The appointment for the IPG Mediabrands-owned agency comes following the $1.9 million Monash University media account win last month. Reprise also earned a spot on the $36.4 million South Australian Government media panel in February.
Following its win, the agency is now responsible for relaunching the stationary brand’s Supreme range, with a focus on the millennial market.
Artline began the tender brief as a social media assignment but extended it following Reprise’s presentation for a broader creative proposition.
ACCO, owner of Artline, senior brand manager Andrew McKenna said it wanted to explore Reprise’s idea further.
“The Reprise team’s strategy to encourage people to explore their artistic potential and capture moments through art, was an insight that struck right to the core of our company mission,” McKenna said.
The agency will launch the campaign across digital, print and out of home.
Reprise CEO Grace Liu said working with Artline has been an opportunity to showcase the “revitalized creative offering” it has.