Petronas campaign sounds appreciation of the generation gap with their loved ones on Deepavali
Petronas and IPG Mediabrands Malaysia are continuing the narrative of ‘Anugerah Kita’ (our blessings) to commemorate Deepavali, the festival of lights.
The webfilm titled ‘Thanggam’, which loosely means “precious” or “treasure” paints the story of Kumar, a young urban boy who initially due to the generation gap, is not very accepting of his formidable grandmother, only to later recognise her worth as a pillar to their community and to himself.
Chan Woei Hern, executive creative director of IPG Mediabrands said: “This chapter of our year-long narrative explores the little blessings that define where we are as Malaysians. We wanted ‘Thanggam’ to be an open house. We wanted to let audiences into the lives of a fellow Malaysian, by telling a story that was truly cultural, and at the same time universal.