UM China’s Chief Strategy Officer, Lin Liu highlights three key trends in China’s rapidly changing market and what these trends mean for brands as well as marketers; especially for the country’s biggest holiday – Chinese New Year, with AdMap Magazine. How people in China spend their CNY is intricately linked to the changing fortunes of

Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom’s PHD. Coad’s appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas

Agency of the Year 2019 winners: Japan / Korea

November 27, 2019 | Share this article

This is a complete list of the winners in the 2019 Agency of the Year Awards for Japan / Korea, which were presented on 27 November 2019 at the Mandarin Oriental Tokyo. View the Full Article

Ensemble Worldwide has partnered with Petronas to unveil the first chapter of a three-part web film titled ‘Land of Light Bulbs’ for the Indian market. The 18-minute first chapter “Flicker” and the coming chapters were co-directed by India’s Rajesh Mapuskar and Malaysia’s Rajay Singh and produced by Director’s ThinkTank working with Fingerprint Films and Executive

Cascade inspires Aussies to make summer amazing

November 25, 2019 | Share this article

Cascade has launched a new integrated marketing campaign to run over summer inspiring Australians to ‘Don’t just make it, make it amazing’ when they are entertaining friends and family at home. With this new campaign, the contemporary mixer brand is aiming to encourage Aussies to put a little more care into the drinks they offer

Last night, the winners of The CEO Magazine’s 2019 Executive of the Year Awards were announced, with media agency boss and UM CEO Fiona Johnston winning Media Executive of the Year. Johnston was also Runner Up for the major award of the night, The CEO of the Year award. Learn more about the CEO’s Magazine’s