The Trade Desk’s Henry Shelley and Cadreon’s Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.Agencies and brands must get their digital advertising technology houses in order took take advantage of the huge opportunity that is Southeast Asia, said The Trade Desk’s Southeast Asia general manager Henry Shelley. In an

Initiative Perth MD Luke O’Sullivan has named as one of Business News’ 40 under 40 winners for 2019. O’Sullivan was cited for his carefully-planned, team and client-centric approach to building the agency throughout 2018 – the agency’s best-ever year in the WA market. Its success in business development included being co-appointed to the Government of

Agency Report Card 2018: UM

March 19, 2019 | Share this article

UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda. UM presented a fairly convincing case for being the leader of IPG’s media agency brands last year, as its global acquisition of Acxiom Marketing Solutions allowed UM time to reinvent itself in business analytics. In APAC, the Acxiom purchase

Agency Report Card 2018: Reprise

March 19, 2019 | Share this article

IPG Mediabrands has done a lot of overhauling at its agencies UM and Initiative in the past couple of years, but perhaps none have been as significant as the change that saw Reprise relaunch as a fully-fledged digital agency, incorporating both Society and Ansible under one banner. Reprise officially launched in 12 markets in May

UM Brisbane appoints new general manager

March 19, 2019 | Share this article

UM Australia has appointed Liam Loan-Lack to general manager of UM Brisbane, as the agency looks to strengthen its presence in the “overlooked” market. Loan-Lack moves back into a single agency after operating as a group business director for IPG Mediabrands, acting as client lead across both UM and Initiative. View the Full Article

RSH Global, headquartered in Kolkata, with three brands under its umbrella JOY, X-MEN and Karis; offers quality personal care products at affordable prices. Poulomi Roy, Chief Marketing Officer, RSH Global, said, “We at RSH Global are gearing up for the next phase of growth and have adopted a multi-fold strategy to achieve our business objectives.

At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace. It’s no secret that Southeast Asia is a fast-changing landscape for advertisers. But consider this: 40 percent of the population of 659 million falls into the MACS category (middle-class and affluent consumers.) Over the next