Latest forecast significantly upgrades adspend growth for next year, though certain Asian markets will stall. Asia-Pacific is set to see 7.1% growth in adspend in 2019, according to Magna’s latest report, up from the 6% predicted six months ago. That growth is slower than the 7.7% predicted by the end of 2018, which the Magna
Universal McCann (UM) has held on to top spot for media wins for the month of October according to the latest data from martech firm R3. UM won from Starcom in second spot, Havas Media in third, Carat fourth and M2M rounding out October’s top five.
Leading media agency chief shares with CMO her efforts to bring human thinking into digital and data and why simplicity is key to helping the organisation earn the trust of clients. Whether your brand is responsive and entrepreneurial in market, engages in strategic brand building or invests in digital or traditional media channels, consumers are
They’re often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don’t have to be this way. Here’s how the function can work well within the value chain. A word cloud of the phrases most commonly associated with marketing procurement services might quite likely feature “doomed”, “off to the tower” and
Initiative has appointed Alok Sinha as chief strategy officer. Sinha will be driving Initiative’s strategic planning nationally. He moves from Ogilvy where he headed strategy for the northern region as president – planning. Shashi Sinha, CEO, IPG Mediabrands, said, “Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media
The company has formed a regional pro bono alliance with Plano, a tech company aiming to change device usage in order to fend off a growing public-health crisis. If current trends continue, 5 billion people—half the world’s population—will have myopia by 2050. And while you may not think of near-sightedness as a serious public-health threat,
Creative agency Ensemble has created a VR-led test drive for Sime Darby Auto Connexion Ford in Malaysia which demonstrates how the safety features can save the lives of drivers and passengers. Called the Second Chance Test Drive, the activation promotes the Ford Ranger’s driver-assist technologies and takes audiences through an accident in slow motion. IPG-owned
Reprise Singapore has been appointed for the ASICS media business following a competitive pitch. ASICS, the innovative sportswear brand that uses scientific research and athlete collaboration to develop performance-enhancing footwear and apparel for athletes and active consumers, selected Reprise for their client centric data-driven approach.
Reprise is pegged as IPG Mediabrands next agency darling and has undergone radical transformation in the last two years, evolving from its heritage in search and social with various specialist agencies being folded into the network and new global leadership put in place.
Ben Tuff, a marketer with both client and agency-side experience, as its Asia-Pacific chief product officer – to be based in Singapore. He previously worked for eight years at WPP and before the completed 14 years with PepsiCo. View the Full Article