Reprise has won the creative and digital account for Artline, following a competitive tender process. The appointment for the IPG Mediabrands-owned agency comes following the $1.9 million Monash University media account win last month. Reprise also earned a spot on the $36.4 million South Australian Government media panel in February. Following its win, the agency

Lodestar UM, part of IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform Zomato, following a competitive pitch. The size of the account is said to be more than Rs 150 crore, according to highly placed sources in the industry. Lodestar UM will manage the integrated media

A pro bono campaign led by IPG Mediabrands aims to raise awareness in the ‘myopia capital of the world”. If myopia had a visible symptom like the nightmarish one depicted in this Singapore ad campaign, more people would be aware of it and acting to stop it. And if that were the case, then this

We explore some of the major preoccupations of today’s media-agency world, from consultancy expansion to building the right talent pipeline. The media agency landscape exists in a continuous state of flux. As the role of marketers and the habits of consumers shift almost weekly, so too must the agencies who connect them. But with new

McCann and UM parent company Interpublic has reported strong financial results, reporting 7.1% organic revenue growth (to $2.4 billion) for the fourth quarter and a 5.5% increase (to $8 billion) for the full year. Annual operating income rose 7.5% to $1.01 billion. The results continue an upswing in fortunes for the world’s fourth-largest ad holding

UM’s ‘balancing act’ for 2019

February 12, 2019 | Share this article

UM CEO Fiona Johnston has outlined her plan for the agency in 2019, stating there will be a focus on balancing work between “simplifying changing media” and “delivering on its wins” of 2018. Speaking exclusively to AdNews, Johnston, whose agency spent last year notching up big business wins including the $150 million master media account

The 4As Singapore has announced that David Haddad, CEO IPG Mediabrands Singapore, has been appointed to the role of Chairperson for the Singapore Media Awards (SMA) 2019. With 17 years industry experience Haddad (pictured) had led UM Sydney prior to relocating to Singapore in 2016 to head the IPG Mediabrands operation including agencies UM, Initiative

Pretty awards all in a row

January 3, 2019 | Share this article

IPG Mediabrands scoops gold prizes one after another ONE after another. That seems to describe the awards that IPG Mediabrands Malaysia’s group agencies have been winning of late. The victory does not stop here. IPG Mediabrands’ full service global media agency Universal McCann (UM) this month bagged its latest accolade where it struck gold for

IPG Mediabrands Australia has just exceeded its target of $100,000 in contributions for its 2018 fundraising drive to support the youth mental-health charity, batyr. The fundraiser, launched on October 18 and coordinated by UnLtd, aimed to eclipse Mediabrands’ fundraiser for batyr last year which raised more than $70,000.