KUALA LUMPUR: Media agency Universal McCann, under IPG Mediabrands, collected a total of nine awards including two main awards at the Malaysian Digital Association’s (MDA) d Awards 2019 on Thursday. Held at Bangsar Shopping Centre, d Awards 2019 by the Malaysian Digital Association recognises and honours talent and brands that embrace technologies. Universal McCann captured

International Advertising Association (IAA) Young Professionals is making strides towards better wellbeing in the advertising industry, attempting to bring an end to the stigma surrounding mental health. With 56 per cent of the advertising industry experiencing mild to severe depression compared to the national average of 36 per cent, the next generation of Sydney advertisers

Cadreon, the ad tech specialist unit within IPG Mediabrands, has made senior appointments to newly created leadership roles across APAC. It claims this is the signaling of growth and penetration of its programmatic technology solutions. Lani Jamieson, formerly head of digital media at DWA, Dentsu Aegis Network, and programmatic director Omnicom Media Group has been

AdNews Agency of the Year: winners revealed

April 5, 2019 | Share this article

The winners of this year’s AdNews Agency of the Year Awards have been revealed, with IPG Mediabrands-owned agency UM crowned ‘Agency of the Year’. In what was arguably one of the biggest turnaround stories in adland, UM won AdNews’ highest honour after countless client wins including The Australian Government’s master media account, Heineken, Amex, AGL

Natalie Hatch, programmatic strategist at IPG Mediabrands’ Cadreon, was one of the lucky 50 rising talents across Australia and New Zealand invited to take part in Verizon Media’s inaugural Brand Love Academy. Here are her takeaways from the day… On Wednesday the 27th of March, 50 budding media professionals walked into Verizon Media’s Brand Love

Technology is a great leveller and creativity is no more the fiefdom of large creative agencies, believes Shashi Sinha, CEO, IPG Media Brands. Talking about the arm length distance big advertising agencies have maintained from the Goafest by not participating at all in the last few years, Sinha, who’s also the Secretary of the Advertising

UM Appoints New Chief Strategy Officer

March 29, 2019 | Share this article

UM Australia has announced the appointment of Raj Gupta as national chief strategy officer. He will join UM’s senior leadership team and report to CEO Fiona Johnston. Gupta comes from a strong legacy of strategic foundations having led Wavemaker and MEC’s strategy in APAC for the past 10 years. He also has a firm place

Swinburne University of Technology has appointed Initiative to oversee the University’s advertising portfolio, following a competitive tender process. The appointment sees Initiative continue as the advertising partner for Swinburne University of Technology, having won the business initially in 2015. Initiative’s multi-channel assignment for Swinburne University of Technology will see advertising strategy, planning and execution focused