Allianz Malaysia Berhad’s (Allianz Malaysia) recent campaign with Universal McCann (UM) rewards both customers and non-customers with a 10 out of 10 brand experience. The Allianz ‘Always 10’ campaign is a follow up of last year’s Discover A-Z Campaign that rewarded customers for learning more about insurance. View the Full Article

The Mentally Healthy Change Group (MHCG), a collective of leaders in the creative, media and marketing industry, have launched the Heart On My Sleeve storybook to help remove stigma around mental health in the industry. The results from the Mentally Healthy 2018 study into mental health within the industry revealed that 56% of participants showed

UM, the global marketing and media agency network of IPG Mediabrands, has launched its second annual Global Impact Day. More than 80 UM offices worldwide closed their doors for the day as employees volunteered at philanthropic organisations around the world. Originally launched in 2016 under UM’s corporate social responsibility initiative, Better World, the agency’s annual

Mike Kay has been appointed head of client advice and business development at Initiative Sydney following a series of new business wins at the agency, including the $30 million Carnival Australia portfolio, KPMG, ARN and Fujitsu. “Our Sydney clients and media-owner partners will benefit greatly from Mike’s experience and leadership capabilities,” said Initiative Australia CEO

“I really don’t think gamification is something new, in APAC, or in the world,” says Penny Chow, managing director at Reprise HK. In the past year, the Reprise team has had notable success using gamification to great effect in campaigns for Nike and Coca-Cola. But Chow thinks the industry has a major misconception about the

Initiative global CEO Mat Baxter “isn’t scared” by the rise of the consultancies, saying it will force others to simply “up their game”. He told AdNews management consultants could be viewed as a good thing for the collective industry, with more competition raising the bar while also giving way to “price recalibration”. View the Full

Reprise Digital Malaysia devised a unique ‘balik kampung’ (homecoming) campaign with client Malaysian Airlines Berhad for the festive Ramadan/Raya period. The two-part campaign launched with the release of a special festive video for Malaysia Airlines titled ‘Sama-Sama Balik Kampung’. The two-and-a-half-minute video built the story around the journeys back to hometowns, and common experiences around

WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture. We’ve all heard of it. We all know it. Equality drives creativity, fosters empathy and helps build employee and customer loyalty. If you need the statistic to prove it: of those who say that their company provides equal opportunities, 65%