Malaysia’s Eid celebrations – referred to as Hari Raya – are marked by family reunions, visits to relatives, and of course lots of delicious traditional food. Hari Raya is also, according to marketing gurus, a prime period for big brands, telecoms firms and even government-linked corporations, as it’s one of the few times a year

Initiative has been awarded gold for its LGBTI inclusion program at the 2019 Australian Workplace Equality Index awards, which assess workplaces on their progress and impact in the space. The agency won gold in the small employer (less than 200 people) category and was also named small employer of the year. Other winners included ANZ,

Be the Ally

May 28, 2019 | Share this article

IPG Women’s Leadership Network, in collaboration with Facebook, hosted an event titled, “Be the Ally.” The audience included over 80 people from across 18 IPG companies. The event was a mixture of activities designed to make us think about the impact and related responsibility of our behaviors and communication styles. View the Full Article

UM ANZ creates new future-focused national role

May 21, 2019 | Share this article

UM ANZ has revealed plans to “evolve its senior leadership team and accelerate its media counsel”, with the creation of a new role within the agency, head of next. The role, which will be filled by current UM national connections design director Tobias Young, is designed to provide clients with a future-focused strategy when it

After a year-long competitive pitch, Lodestar UM of IPG Mediabrands has retained Samsung India’s media duties estimated to be around Rs 500 to 600 crore. The pitch that went on for over 10 months had all leading agencies in the fray. As per industry sources, Lodestar and Mindshare made it to the final round with

UM retains Kmart account after competitive pitch

May 20, 2019 | Share this article

UM has retained the media communications portfolio for discount department store Kmart, said to be worth between $20-25 million, following a competitive pitch process which began at the beginning of 2019. The agency has held Kmart’s media account for 14 years and was the incumbent in the full-pitch process that narrowed to two agencies in

IPG Mediabrands Bag Four IAI Awards

May 10, 2019 | Share this article

On May 8th, IPG Mediabrands China walked away with four awards at the 19th IAI International Advertising Awards ceremony in Beijing. AMP (Audience Measurement Platform) has been highly recognized by the industry for its excellent market performance since its launch. Just after being awarded the Product of Digital Influence at the China Advertising Digital Awards,