Initiative Perth has picked up two media accounts from the health sector, Cancer Council WA and the Heart Foundation’s LiveLighter campaign.
As part of the appointments, the agency will be responsible for media planning, buying, search marketing, activations, social media and content amplification, across both of the accounts.
The Heart Foundation’s LiveLighter, a public education campaign addressing weight issues, is developed and delivered in partnership with Cancer Council WA.
Cancer Council WA’s business development director Lillian Ryan said Initiative showed capabilities which would help the brand reach “diverse audiences.”
“We are looking forward to partnering with the agency to bring positive impact to people’s lives,” Ryan said.
Clive Bingwa, managing director of Initiative and Mediabrands Perth, said: “These public campaigns are critical in raising awareness and understanding within the community about reducing the incidence and impact of cancer and other serious health-related issues. We are starting work on the assignments immediately.”
The win follows Initiative Perth’s appointment to national media portfolio for Peet Limited.
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG) have launched mTraction TV Sync, a collaboration between Affle and the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia.
With this launch, mTraction, the Mobile Audience Intelligence and Analytics platform, has touched a new milestone in cross screen marketing. mTraction TV Sync is used to track real-time TV commercials and sync digital advertising plans to it, helping brands to deliver impactful cross-screen communication plans over a unified platform. IPG Mediabrands & Affle will be expanding this proposition and partnership across the APAC region.
Pradeep Harikrishnan, Technical Advisor, IPG Mediabrands Indonesia commented, “TV is still the dominant screen to reach the average Asian household but the ROI for brands are gradually diminishing on TV. With almost 2x average time spent by the audience on Mobiles & Tablets, it is important for our CPG brands to efficiently target their consumers at the right touch-points. We see mTraction TV Sync as a perfect bridge that leverages TV data and allows us to precisely target consumers across the digital media spectrum.”
American luxury bags and accessories brand Coach has appointed UM as media agency of record for Asia.
The IPG Mediabrands won the account following a competitive pitch that began in 2016. Billings have not been disclosed.
Led from the agency’s global headquarters in New York, UM will conceptualise and deliver customised media buying and integrated planning services for Coach across nine markets in Asia and North America.
IPG Mediabrands has launched Ansible in Singapore.
Ansible Singapore will be driven by Yi Liang Lim who will report to Jacob Teo, head of digital for IPG Mediabrands Singapore. Teo leads a team of digital specialists who have worked with companies such as Johnson & Johnson, Cerebos, Cathay Pacific, Tourism Australia, Sony Pictures, ExxonMobil and PCCW and more.
“It is great news for our clients in Singapore – we can instantly provide them with proprietary mobile technologies, leveraging our global network to provide them a significant competitive advantage,” said Travis Johnson, global president Ansible.
Accenture has named UM as its new global media agency of record, replacing incumbent MEC.
UM, part of IPG Mediabrands, will take on media buying and planning for the global professional services company. Roxanne Taylor, Accenture’s chief marketing and communications officer, said the company works with a team of different agencies, including TBWA Worldwide, DigitasLBi, Landor and Interbrand. She said UM fit well into that integrated team.
“I really like the fact that they’re able to help us hyper-customize and personalize and target content to engage our different key audiences,” she said. She said those audiences include clients, employees and potential recruits.
Kasha Cacy, UM’s U.S. CEO, said part of her firm’s work with Accenture will be putting relevant information into the hands of its target audiences at the right moment. “If you think about a C-level executive as they go throughout their day, there’s going to be moments where they are ready to lean in and learn about something and moments when they need bite-sized type information,” she said.
“There are also going to be triggers in the marketplace, big news happens with either a technology or a client, where there’s going to be news and information that is super relevant. The strategy we have with Accenture is how do we deliver the exact right topic of information in the right format that the C-level exec is ready to consume at the moment when they’re going to be most interested in consuming it.”
The fourth edition of the Kyoorius Creative Awards has announced Shashi Sinha, Chief Executive Officer of IPG Mediabrands, as the media jury foreman.
The panel of judges consists of Vikram Sakhuja, Group CEO, Madison Media and OOH at Madison World; Prasanth Kumar, CEO South Asia, Mindshare; Kasper Aakerlund, CEO, IPG Mediabrands, Hong Kong; Susanna Cousins, Director of Strategy, MEC; and Rahul Welde, Global VP Digital Transformation, Unilever.
Sinha started his career as product manager at Parle. He set up Lodestar in the early 90s. In October 2012, he was made the CEO of IPG Mediabrands and was tasked with bringing together a diverse group while making it future ready. Shashi took the role and made it wider – he worked on making the entire industry future ready by participating and leading various industry organisations to look beyond their traditional beliefs.
IPG Mediabrands has announced the launch of specialist social media agency Mediabrands Society in Hong Kong. This move marks the growth and subsequent rebranding of their successful social media unit Rally Worldwide, into one of the largest full service social media agency teams in Hong Kong employing 25 dedicated specialists; a number which they expect to double within the next 12-18 months.
Brodsky joins Initiative from Starcom Melbourne, where he worked as its strategy director. He has also previously worked as the worldwide strategist for WPP’s brand consultancy, Brand Union, in London.
Brodsky is also an internationally published author, columnist and speaker. He started his career as an intellectual property lawyer in his native Brazil, and holds an MBA in global brand strategy and innovation.
Tristan Burrell, chief strategy officer at Initiative Australia, said: “We’re focusing very strongly on the Melbourne market and looking forward to having Sergio’s creative and strategic thinking working with our clients and agency teams.
“He’s truly a first-class professional with broad experience in many aspects of media communications.”
IPG Mediabrands promoted Craig Harvey to regional head of research for Asia-Pacific, effective immediately. T
he newly-created role will see Harvey take the lead on boosting IPG Mediabrands’ research capabilities, using data and analytics to understand consumer interactions with media and brands. He will oversee development of new IPG Mediabrands proprietary research tools, and work closely with the agency’s local market research teams.
The move is part of IPG Mediabrands’ wider plans to grow both its research and analytics functions across APAC. “Our vision is to propel IPG Mediabrands recognition as the most progressive, data smart, consumer centric, dynamic agency network in the world,” he said.
IPG Mediabrands has promoted Abhishek Bhattacharjee to chief digital officer for Malaysia.
With this appointment, IPG Mediabrands has planned a digital future, with data analytics, technology enabled solutions, decision automation and immersive story-telling playing a symbiotic and integrated role.
“The digital landscape is constantly evolving,” said Bala Pomaleh, CEO of Mediabrands Malaysia. “Bhattacharjee’s role will increasingly offer solutions that directly deliver to the marketing bottom line rather than just media or creative solutions,” he added.