Initiative is delighted to welcome Christian Scholz as new CEO of Initiative Germany (Hamburg). As a results-driven, energetic and business growth oriented manager, Christian is a prestigious and experienced industry veteran. Starting his new position as CEO of Initiative Germany in October 2016, Christian will continue the successful growth of the agency. Together with Mathias

UM Canada wins Gold at Shopper Innovation Awards

April 21, 2016 | Share this article

Gold: Path to Purchase / Out-of-Store With more than 900 beer brands sold in Canada, how could a small, relative newcomer like Shock Top break through the notoriously cluttered market? After a disappointing launch a few years earlier, Labatt Breweries and agencies UM and Anomaly were challenged to find a way to make Shock Top

Lodestar UM Bags Zivame’s Media Duties

April 20, 2016 | Share this article

Lodestar UM has bagged the media duties of Zivame post a multi-agency pitch. Zivame is an online lingerie store for women. Nandini Dias, CEO, Lodestar UM, said, “Zivame is a prestigious business to have on our roster and we were glad to win that business. I would like to thank the client for having expressed

The fifth edition of IMPACT’s Most Influential Women list was unveiled in Mumbai on Wednesday at a high level industry gathering. The event was presented by Colors and powered by Dainik Bhaskar, along with banking partner Kotak Mahindra Bank and associate partners SAB and 9X. The list was put together by a jury of most

Harmon Netherlands announced that Initiative Netherlands has won their business, as the result of an international pitch. The partnership includes a broad range of media services such as strategy, insights, branded content and the planning and procurement of all media. Harman designs and manufactures consumer audio products and systems for the automotive and music industry.

Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global’s Media Economy Report. The report, which is being released today by the Interpublic Mediabrands unit, makes the case that OTT is the most dynamic segment of a rapidly expanding universe that now includes linear, non-linear

UM Hong Kong has been awarded top honors at the MTR Advertising the Best of the Best Awards. Singled out for their Cathay Pacific Airways – 40 Years of Fun campaign created to celebrate the airline’s 40th anniversary, UM took Gold in two separate categories – My Favorite TVC and Youth’s Favorite TVC. The Best

UM, Initiative and Ensemble teams, together with diversified services of Rally and Ingenuity, shined at the Festival of Media event in Singapore, clinching nine awards, including the coveted Campaign of the Year: How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger. In all,

IPG Mediabrands has confirmed the appointment of Bala Pomaleh as CEO of its Malaysian operation. Pomaleh, the former CEO of Carat Malaysia, takes over from Prashant Kumar who is leaving the network to pursue new opportunities, a statement from IPG said. “Bala is a dynamic, proven leader that’s constantly looking to redefine media,” said Henry