A casual conversation with Adweek’s Media All-Stars Executive of the Year, UM global CEO Daryl Lee, reveals the quick intellect and worldliness one expects from an agency chief as he contemplates a client’s business problem. Less obvious may be his grassroots people skills—the personality insights that someone might not even recognize in themselves. Take UM’s

Initiative Australia has announced the appointment of Marcelle Gomez as managing director of Initiative Sydney. Gomez is currently national chief implementation and investment officer of Initiative Australia and her new appointment is effective immediately. Says Lee Leggett, CEO, Initiative Australia: “The most important part of my job is talent. And the most rewarding part of

As Japan’s well-entrenched traditional media industry is disrupted by changing consumer behaviour, companies with legacy ties are being left increasingly exposed, suggests Anthony Plant in this guest article. On the other side of this sophisticated and technologically-advanced consumer culture is the highly entrenched legacy media structure (TV, print and radio) holding back the advertising and

UM Hong Kong has been shortlisted in four categories as part of Marketing Magazine’s “Agency of the Year” Awards. Categories include Best Agency Culture, Fastest Growing Agency of the Year, Integrated Marketing Agency of the Year and Social Media Agency of the Year. View the Finalists

Magna Global Bets on Digital Video

May 6, 2016 | Share this article

When investing in digital, media agencies have generally protected TV budgets at the expense of print, but falling linear TV ratings have led Magna Global to shift $250m from television to YouTube. “In the past, we weren’t taking a bite out of linear budgets for a number of reasons,” said David Cohen, US president of

Danny Bass’ defection from GroupM to lead IPG Mediabrands caused big waves a year ago. He’s kept quiet and had his head down for the first six months in the job, but now he talks to Rosie Baker about the future for the group. When AdNews broke the news last year that Danny Bass was

IPG Mediabrands Brings Ansible to India

May 4, 2016 | Share this article

Media agency conglomerate Interpublic Group (IPG) Mediabrands India is launching its global mobile marketing agency Ansible in India in July. The agency, which works globally with companies such as Coca-Cola, Johnson & Johnson and Kia Motors, will be headed by Anjali Hegde who is currently the CEO of Reprise Media India, a unit of IPG.

IPG Mediabrands’ full-service global media agency, Initiative has made a major hire for its strategy capabilities, with the appointment of Kate Bower as Global Chief Strategy Officer. In this role, Kate will oversee the evolution of Initiative’s client offerings, products and tools, and partner with the new business team to continue to drive growth for

Magna Global, the ad buying arm of Interpublic Group of Cos., has signed an upfront advertising deal with YouTube, shifting spending from television ads in an effort to reach consumers more efficiently. Magna, which buys ad time on behalf of clients such as Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles, has committed to spending

The global CEO of IPG Mediabrands’ owner Interpublic has admitted he is worried that the growing global transparency debate is undermining marketer confidence by tarring media agencies with a “broad-brush”. Speaking at the ANA Advertising Financial Management Conference in Boca Raton, Florida, overnight Michael Roth told the room: “The issue of transparency is paramount to