Today, TubeMogul (TUBE), a leader in software for brand advertising, announced that marketers can now purchase linear television inventory through TubeMogul’s programmatic TV (PTV) platform via private marketplaces and automated direct deals. Cadreon, the digital marketing services platform of IPG Mediabrands, has beta tested the new product exclusively within their advanced TV platform developed in

How to Stop the Skip

May 20, 2016 | Share this article

By Corey Layton Commercials. Be it skip or flick, it’s the key moment when audiences disengage. Yet that same moment is at odds with a programmer’s remit — keeping audiences engaged. So why aren’t those tasked with hooking audiences in taking control to stop the skip? These are the people that create, craft and commission

UM Tops Festival of Media Global Awards with 13 Wins

May 20, 2016 | Share this article

UM, a division of IPG Mediabrands, has emerged the big winner at this year’s Festival of Media Global, taking Agency of the Year accolades for UM Romania, Campaign of the Year and 13 additional award wins. Heading into finals with a total of 24 shortlisted entries, UM converted 13 of those into award wins, with

IPG’s UM was named Adweek’s 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as “Mediapalooza” or “The Year of the Pitch.” But now, the agency is reorganizing its North American network. President Kasha Cacy has been promoted to

OVER THE PAST few years, media analysts have bemoaned the End of TV. Some have wondered, as ratings tumble year after year, why would advertisers continue to buy ads? Meanwhile, Facebook and Google’s ad businesses have exploded, even though marketers aren’t spending drastically more than they have in the past. But the traditional TV industry

Sam Geer, Tobias Young, Chris Colter (UM Australia), Shannon O’Brien, Jane Kennedy-Good (Initiative), and Tim Collier (Society) were all named to B&T’s 30 under 30 Shortlist. The shortlist, which included 90 impressive up and comers, was announced on May 5th. B&T’s award ceremony will be held in Sydney on May 26th. View the Full List

The IPG Mediabrands division of Interpublic Group has promoted Chad Stoller to the newly created role of EVP, Global Innovation Director. Stoller has been with the IPG media network for five years, serving as managing partner of its Media Lab, helping it develop from a Los Angeles-based research unit into a crucial part of the

If the acquisition of Time Warner Cable by Charter Communications becomes reality, the resulting entity’s customer base–when added to that of Cablevision, DirecTV and DISH Network–will represent “beyond critical mass” for addressable television advertising, according to a top programmatic ad executive. Until then, supply and demand realities surrounding addressable ad inventory will impact its continued

To say that Eileen Kiernan took over J3 at a turbulent time would easily be considered an understatement. Taking the reins of UM’s dedicated media unit for Johnson & Johnson in January of last year, Kiernan immediately faced an uphill battle. Seven months earlier, J&J took its $1 billion North American buying account to another