In April 1 2015, a one-time Australian accounting graduate walked into the foyer of a New York high-rise, caught the lift up to the ninth floor and sat down in one of the best offices in Manhattan’s advertising precinct. It was no April Fool’s Day joke; 45-year-old Henry Tajer had been appointed global chief executive

Initiative wins at Festival of Media MENA 2016

April 26, 2016 | Share this article

Initiative has won Gold, Silver and Bronze awards at The Festival of Media MENA 2016 awards. The winning campaigns cover three categories, including Best Entertainment Platform, Best Use of Video and the Effectiveness Award. The winning Gold award for Best Use of Video was awarded to Initiative’s The Green Genie campaign for telecommunications company, Etisalat.

New York-based Interpublic Group (IPG) is one of the “big four” advertising agency networks, competing alongside WPP, Omnicom, and Publicis Groupe. The company — which owns agencies such as McCann, R/GA, IPG Mediabrands, and FCB — ended 2015 on a high, posting better-than-expected organic growth for the year. It reported its first quarter earnings on

Initiative Media, UM MENA, and J3 MENA, collectively picked up 11 awards including two gold’s. Best Entertainment Platform Sing for Abdo (Silver) Dubai Media Incorporated by Initiative Media Middle East Best Communications Strategy Johnson’s Baby Bath Time Song (Silver) Johnson’s Baby by J3 MENA Best Engagement Strategy Fanta Gaming Masters (Gold) Fanta by UM MENA

Initiative is delighted to welcome Christian Scholz as new CEO of Initiative Germany (Hamburg). As a results-driven, energetic and business growth oriented manager, Christian is a prestigious and experienced industry veteran. Starting his new position as CEO of Initiative Germany in October 2016, Christian will continue the successful growth of the agency. Together with Mathias

UM Canada wins Gold at Shopper Innovation Awards

April 21, 2016 | Share this article

Gold: Path to Purchase / Out-of-Store With more than 900 beer brands sold in Canada, how could a small, relative newcomer like Shock Top break through the notoriously cluttered market? After a disappointing launch a few years earlier, Labatt Breweries and agencies UM and Anomaly were challenged to find a way to make Shock Top

Lodestar UM Bags Zivame’s Media Duties

April 20, 2016 | Share this article

Lodestar UM has bagged the media duties of Zivame post a multi-agency pitch. Zivame is an online lingerie store for women. Nandini Dias, CEO, Lodestar UM, said, “Zivame is a prestigious business to have on our roster and we were glad to win that business. I would like to thank the client for having expressed

The fifth edition of IMPACT’s Most Influential Women list was unveiled in Mumbai on Wednesday at a high level industry gathering. The event was presented by Colors and powered by Dainik Bhaskar, along with banking partner Kotak Mahindra Bank and associate partners SAB and 9X. The list was put together by a jury of most