Lodestar UM retains Coca-Cola India account

June 8, 2016 | Share this article

Lodestar UM, part of the IPG-owned Mediabrands, has retained the media duties of Coca-Cola India, one of the largest advertisers in the country. The estimated Rs 400-crore media account was put up for review a few months ago by Coca-Cola. Apart from Lodestar UM, which has the account since 2010, the other agencies in the

This year’s Cannes Lions International gathering poses a unique juxtaposition, says Magna Global’s David Cohen. Traditional media companies will be showing how they can compete with the latest hot digital offerings and the latter group will be trying to learn something from the legacy media folks. “There are traditional companies that are thinking about their

In 2015 the Japan marketing world saw a series of events and a subsequent consumer backlash over the behavior and correctness of brands advertising practices around the use of influencers, stealth marketing, native advertising and the use of smartphone advertising. Japan is dealing with this and is close to putting agreed practices in place, potentially

Around the world UM has repositioned with ‘Moments’, a methodology and research tool that is changing the way the company delivers outcomes to its clients. South African MD Bruce Williamson says that locally, Moments is already making a huge impact on client’s media strategies. “At UM we believe that better science and better art deliver

No other form of content can induce so much passion, conversation, engagement and, in this particular case, heated debate as sport. No other form of content has the power to provoke a sense of patriotism and tribalism. Sport is directly synonymous with the words “victory”, “determination”, “perseverance”, “cooperation”, and many other terms associated with the

Carlo Roncaglia Appointed General Manager UM Italy

June 3, 2016 | Share this article

Carlo Messori Roncaglia was promoted to the role of General Manager of UM Italy. In over 17 years at UM Carlo has important experience and success with international brands, including Johnson & Johnson, MasterCard, Exxon Mobil and Galbraith. In his new role he will report to Jim Hytner, who has announced the promotion stating: “In

Following the philosophy of, “Think right, do right”, UM believes it’s a company’s responsibility to nurture the team through a diverse office culture by training, development programmes and incentives. “Work-life balance” is a buzzword these days, and the agency closes its office early at 3pm on Fridays during the summer over 10 weeks to allow

UM Malaysia Crowned Agency of the Year

June 3, 2016 | Share this article

Universal McCann was crowned Agency of the Year at the 2016 Malaysian Media Awards (MMA) on Thursday night. Universal McCann also bagged the Grand Prix Award for its KFC campaign on “Hot N Cheezy.” Organised by the Media Specialists Association (MSA), this was MMA’s 12th consecutive year of recognising and rewarding some of the most

As he walks the halls of the Palais des Festivals convention center at Cannes, Kris Magel hopes “to be inspired” by examples of how data are informing the best advertising work in the world. As opposed to simply meeting with other executives who also have traveled to France for the annual creative pilgrimage, “I’m going

“The battle for Prime Minister will be won and lost by what’s on the front page of the newspaper every morning,” IPG Mediabrands CEO Danny Bass said. Speaking on the closing panel at the Media Summit, News Corp account manager Angus Davidson and Bass discussed the issues faced by publishers and the relevance of papers