National Day Parade (NDP), the annual event that aims to reach and impact Singaporean pride ahead of its independence day, has partnered Rally Singapore as its social media agency this year.Rally is the social media arm of IPG Mediabrands Singapore. The appointment involves integrated content strategy for all official NDP social media platforms. Lieutenant-Colonel Shane

IPG Mediabrands has hired Ben Hui as head of digital performance in Hong Kong, leading implementation and integration of paid media across platforms including display, mobile, social, programmatic and SEM for key local accounts such as Coca Cola, J&J, Cerebos etc. Hui joins the agency from Zenith Optimedia (ZO) Hong Kong, where he served as

Google Ranks As Most ‘Dynamic’ Brand

June 20, 2016 | Share this article

CANNES, FRANCE — Google is the top brand poised to succeed in the future, according to IPG Mediabrands’ inaugural D100 report in partnership with Jonah Berger, Associate Professor, The Wharton School at The University of Pennsylvania and New York Times best-selling author of Contagious: Why Things Catch On. The report – released during the Cannes

Generally speaking, paid media is more expensive and not producing the audiences and outcomes that it used to, according to the head of IPG Mediabrands. So one of the ways that media agencies must become more dynamic organizations is by helping clients connect paid media with the bigger ecosystem of channels and consumer touch points.

Magna’s spring update predicts that the global ad market will grow by 5.4% in 2016 to $480bn, following a strong first quarter in “most markets”. It would mark the strongest growth for the industry since 2010, when global advertising grew by 8.5%. However, Magna expects less positive news in 2017, predicting growth of 3.1%. The

As a first-time judge for the upcoming Cannes Lions International Festival of Creativity, here is my pre-gala verdict: This annual celebration of the best advertising in the world has lost its way. I say this with all due respect to the many thousands of people who will descend on the Palais des Festivals et des

UM Hong Kong has been awarded the regional media business for VF Corporation in China, Hong Kong and Korea following a closed door pitch. The estimated spend in media is US$45 million. The American lifestyle apparel, footwear and accessories company has a worldwide portfolio comprising more than 30 brands such as Wrangler, Jansport, Eastpak, Kipling,

Cross-screen viewing of television and video content, which were dominant themes during recent Upfront and Newfront media company presentations, drive home the need for a variety of data sources. “The key message,” says Magna Global North America President David Cohen, “is we are in a world where a single-source provider simply is not sufficient based

Last Friday began Euro 2016 with 24 participating nations struggling to achieve this trophy. IPG Mediabrands has predicted that, once again, the championship will be won by Spain being runners – up France , host nation. The other semifinalists are expected to be Germany and England, despite the fact that England has not been in