IPG Mediabrands has promoted Abhishek Bhattacharjee to chief digital officer for Malaysia.

With this appointment, IPG Mediabrands has planned a digital future, with data analytics, technology enabled solutions, decision automation and immersive story-telling playing a symbiotic and integrated role.

“The digital landscape is constantly evolving,” said Bala Pomaleh, CEO of Mediabrands Malaysia. “Bhattacharjee’s role will increasingly offer solutions that directly deliver to the marketing bottom line rather than just media or creative solutions,” he added.

IPG Mediabrands has received an impressive total of 30 shortlists for the upcoming Festival of Media Global Awards. Coming off a strong showing at Festival of Media APAC awards, this is more testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by UM, Initiative, Cadreon and Ansible; with 9 of the finalists coming from the IPG Mediabrands Asia-Pacific region.

Section Category Entry title Entering Company Entering Country
CONTENT Best Branded Content Creation Award LISTERINE “Bring Out the Bold” UM Philippines
CONTENT Best Branded Content Creation Award The Person Who Changed My Life UM USA
CONTENT Best Use of Content Share a Coke, Share a Song UM USA
CONTENT Best User Generated Content Share a Coke, Share a Song UM USA
INSIGHT Best Insight Award Bittersweet Pies UM Romania
INSIGHT Best Not-For-Profit Campaign Doorstep School: A street naming event for Social Change Lodestar UM India
INSIGHT Best Targeted Campaign Clean & Clear #SeeTheRealMe Arab teens get social J3 MENA UAE
INSIGHT The Creative Use of Data Award Benadryl – Compass UM London UK
INSIGHT The Creative Use of Data Award Sound of the Suburbs UM Sydney Australia
INSIGHT The Utility/Public Service Award Bittersweet Pies UM Romania
MEDIA Best Engagement Strategy Bittersweet Pies UM Romania
MEDIA Best Engagement Strategy Short Films Potatoes Disappearing Initiative Colombia
MEDIA Best Event/Experiential Campaign Big C: At the Heart of the Matter UM Thailand
MEDIA Best Event/Experiential Campaign Doorstep School: A street naming event for Social Change Lodestar UM India
MEDIA Best Media Partnership Award Dove’s Colourful Partnership Initiative Argentina
MEDIA Best Media Partnership Award The Late Shift UM Sydney Australia
MEDIA Best Use of an Influencer A new Axe for a new man Initiative Uruguay
MEDIA Best Use of an Influencer Share a Coke, Share a Song UM USA
MEDIA Best Use of an Influencer Wiggles UM Sydney Australia
MEDIA Best Use of Traditional Media Axe Visual Radio Initiative Argentina
MEDIA Best Use of Traditional Media Sprite Cricket Stars Radio Hijack UM MENA UAE
MEDIA Best Use of Traditional Media The Late Shift UM Sydney Australia
MEDIA Best Use of Video The coolest way to freeze hunger Initiative Mexico
MEDIA The Creative Use of Media Award The Field Trip to Mars UM USA
TECHNOLOGY Best Use of Geo-Location Hyundai Dealer Stealer Ansible Australia
TECHNOLOGY Best Use of Mobile Absolut Buenos Aires UM Argentina
TECHNOLOGY Best Use of New Technology The Field Trip to Mars UM USA
TECHNOLOGY Best Use of Programmatic Technology Cleaning expert needed? Cadreon Argentina
TECHNOLOGY Best Use of Programmatic Technology Dove’s Programmatic Colours Initiative Argentina
TECHNOLOGY Best Use of Programmatic Technology The coolest way to freeze hunger Initiative Mexico

IPG Mediabrands has named Arun Kumar as the group’s first-ever Chief Data & Marketing Technology Officer. In this role, Mr Kumar will focus on the development, prioritisation and management of the group’s data, technology and applications. Mr Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play a key role in developing next generation platforms and products; he will also now oversee the Mediabrands Insights and technology divisions.

Collectively, the group now reporting into Mr Kumar will be responsible for all data-driven solutions and analytics infrastructure within Mediabrands, which once fully-developed and scaled will be leveraged to support the IPG network, including its creative and marketing services assets. As such, Mr Kumar will report to Philippe Krakowsky, Chairman of IPG Mediabrands and Chief Strategy Officer for IPG.

The Festival of Media APAC 2017 award winners have been released and IPG Mediabrands once again demonstrated its dynamism, collecting 13 awards for our best-in-class work.

UM and Initiative combined to earn four gold, seven silver and two bronze for cases from Australia, India, Malaysia and Thailand.

UM Sydney’s “The Late Shift” for New South Wales Transport was IPG Mediabrands’ big winner, collecting gold for Best Use of Traditional Media, Best Use of Content and The Creative Use of Media Award.

UM Sydney, Transport for New South Wales, “The Late Shift”

GOLD: Best Use of Traditional Media

GOLD: Best Use of Content

GOLD: The Creative Use of Media Award

Lodestar UM, Door Step School, “A Street Naming Event For Social Change”

GOLD: Best Non-For-Profit Campaign

SILVER: Best Event/Experiential Campaign

UM Sydney, LEGO, “Make LEGO the Star of Christmas”

SILVER: Best Communications Strategy

SILVER: The Creative Use of Media Award

Initiative Malaysia, Maxis, “Maxis Reads Minds Using ‘Zero Moment of Travel’”

SILVER: Best Targeted Campaign

Initiative Malaysia, Maxis, “Rojak 360”

SILVER: Best Use of Video

Initiative Thailand, Krungsri First Choice, “I Want Mother’s Day Too”

SILVER: Best Use of Content

UM Thailand, Big C, “At the Heart of the Matter”

SILVER: Best Use of an Influencer

Initiative Malaysia, Maxis, “Maxis Kongsi Home – Building Hope One Home at a Time”

BRONZE: The Utility/Public Service Award

UM Sydney, Art Gallery of NSW, “The Greats”

BRONZE: Best Engagement Strategy

IPG Mediabrands has appointed Naomi Michael as head of marketing and communications Asia-Pacific. She will report to Leigh Terry, CEO IPG Mediabrands APAC, and be based in the APAC headquarters in Singapore.

Michael will work in close collaboration with regional leadership and wider global corporate communications teams. In addition, she will spearhead the development of integrated communication plans to drive connectivity and elevate awareness for the differentiated IPG Mediabrands network offering throughout the region.

IPG Mediabrands has launched its mobile specialist arm Ansible in the Philippines. Offering strategy development, media planning and buying, marketing and analytics as well as user experience and technology services, the Manila-based operation will be Ansible’s fifth in the Asia-Pacific region.

The company will also offer clients access to MiBeaconsTM, a platform that assists brands to manage location-based advertising. Ansible Philippines will be overseen by managing director Jay Arellano, who moves from the same role at the IPG Mediabrands parent company in the Philippines.

Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, has launched the inaugural study named MDEX, ranking the world’s most “mobile ready” brands based on five dimensions across both mobile presence and performance.

The study examined how brands have and will continue to adapt to the rapid shift in consumer engagement and behaviour across the region. In Malaysia, particularly, 53% of web traffic comes from a mobile device. On average Malaysians spend close to four hours a day on their mobile devices.

IPG Mediabrands has appointed Albany Woo as Head of Analytics Asia-Pacific.

In his new role, Albany will drive the business analytics engine in-market units across the APAC region, as well as the global support hub based out of Manila. He will work in close collaboration with the Mediabrands Insights division on a unified offering.

A 20+ year marketing veteran and keynote speaker, Albany joins the IPG Mediabrands network from Nielsen where he was Vice President of Innovation Practice for Asia-Pacific. It was here that Mr Woo advised C-suite clients on marketplace innovation, from ideation to commercialisation.

IPG Mediabrands Singapore has launched Cadreon, a specialist programmatic agency in a bid to expand its programmatic media capabilities. Existing IPG Mediabrands Singapore clients that have been working with Cadreon include Johnson & Johnson, Maybank, Cathay Pacific and Amazon, to name a few.

According to David Haddad, managing director at IPG Mediabrands Singapore, the move comes as the agency sees an accelerated interest and adoption of programmatic media from clients both in the Singapore market and those operating internationally.

As Nine today joined its compatriots Ten and Seven in announcing “disappointing” half yearly results, the man in charge of the purse strings of many of Australia’s biggest media spenders says Facebook and Google have been unfairly painted as the villains responsible.

IPG Mediabrands Australian CEO Danny Bass says while the digital giants have played a role, its been the out of home industry which has not so quietly stolen the bulk of the branding dollars from TV.

“Facebook and Google have been blamed for a lot of the woes affecting traditional media in terms of ad spend. But where do they think the rise in outdoor has come from? It ain’t come from print because there’s nothing left.

“Where’s outdoor’s growth come from? It’s come from TV,” Bass told B&T.

“I don’t think Facebook and Google are growing at anywhere near the rate that people think it is from a display perspective; a brand perspective.”

While Bass said TV was “still considered as the preeminent media channel to build a brand”, he said out of home advertising had done a really good job of talking about its medium and has done so for many years.

“Why’s that? Outdoor has done a really good. It’s a less complex sale, you’re not talking about audience fluctuations you’re not talking about audience guarantees as such. It’s an easy concept for agency people to get their head around.”