Magna’s spring update predicts that the global ad market will grow by 5.4% in 2016 to $480bn, following a strong first quarter in “most markets”. It would mark the strongest growth for the industry since 2010, when global advertising grew by 8.5%. However, Magna expects less positive news in 2017, predicting growth of 3.1%. The

As a first-time judge for the upcoming Cannes Lions International Festival of Creativity, here is my pre-gala verdict: This annual celebration of the best advertising in the world has lost its way. I say this with all due respect to the many thousands of people who will descend on the Palais des Festivals et des

UM Hong Kong has been awarded the regional media business for VF Corporation in China, Hong Kong and Korea following a closed door pitch. The estimated spend in media is US$45 million. The American lifestyle apparel, footwear and accessories company has a worldwide portfolio comprising more than 30 brands such as Wrangler, Jansport, Eastpak, Kipling,

Cross-screen viewing of television and video content, which were dominant themes during recent Upfront and Newfront media company presentations, drive home the need for a variety of data sources. “The key message,” says Magna Global North America President David Cohen, “is we are in a world where a single-source provider simply is not sufficient based

Last Friday began Euro 2016 with 24 participating nations struggling to achieve this trophy. IPG Mediabrands has predicted that, once again, the championship will be won by Spain being runners – up France , host nation. The other semifinalists are expected to be Germany and England, despite the fact that England has not been in

Lodestar UM retains Coca-Cola India account

June 8, 2016 | Share this article

Lodestar UM, part of the IPG-owned Mediabrands, has retained the media duties of Coca-Cola India, one of the largest advertisers in the country. The estimated Rs 400-crore media account was put up for review a few months ago by Coca-Cola. Apart from Lodestar UM, which has the account since 2010, the other agencies in the

This year’s Cannes Lions International gathering poses a unique juxtaposition, says Magna Global’s David Cohen. Traditional media companies will be showing how they can compete with the latest hot digital offerings and the latter group will be trying to learn something from the legacy media folks. “There are traditional companies that are thinking about their

In 2015 the Japan marketing world saw a series of events and a subsequent consumer backlash over the behavior and correctness of brands advertising practices around the use of influencers, stealth marketing, native advertising and the use of smartphone advertising. Japan is dealing with this and is close to putting agreed practices in place, potentially

Around the world UM has repositioned with ‘Moments’, a methodology and research tool that is changing the way the company delivers outcomes to its clients. South African MD Bruce Williamson says that locally, Moments is already making a huge impact on client’s media strategies. “At UM we believe that better science and better art deliver

No other form of content can induce so much passion, conversation, engagement and, in this particular case, heated debate as sport. No other form of content has the power to provoke a sense of patriotism and tribalism. Sport is directly synonymous with the words “victory”, “determination”, “perseverance”, “cooperation”, and many other terms associated with the