IPG Mediabrands agency UM has has appointed planning ‘veteran’ Lin Liu as chief strategy officer in Shanghai. She was previously at Isobar China, as head of strategy and planning. The announcement: UM, the strategic media agency within IPG Mediabrands, announced that it has appointed Lin Liu to Chief Strategy Officer. A veteran in strategic planning

Initiative has appointed Richard Zhang, to Managing Director Initiative Shanghai. In his new position as Managing Director Initiative Shanghai, Zhang will take a lead on integrated agency direction including client relationship management, business growth and development. Will Anstee, President Initiative APAC commented, “I am incredibly excited to welcome Richard to Initiative China. His media intelligence

Knowing your customers intimately and providing them excellent service are the recurring themes for Singapore’s leading mobile brands, industry observers tell us. Campaign asked four in-market observers for their insights into these brands and others that are benefiting from their use of mobile, and for an opinion on which social media platform can make or

UM again held off all-comers for the month following wins that included AGL and the Australian federal government. M2M jumped two spots to take second spot for the month, followed by Carat, OMD and PHD rounding out May’s top five. View the Full Article

IPG acquires Acxiom for US$2.3 billion

July 3, 2018 | Share this article

Interpublic Group today announced its takeover of global data marketing firm Acxiom Marketing Solutions for US$2.3 billion. The acquisition brings Acxiom’s data capabilities into IPG’s creative, marketing and media portfolio. Acxiom has 2,100 employees worldwide, including 1,600 data specialists that handle a wide range of services including data management, strategy, analytics and its audience creation

IPG Mediabrands names APAC president for UM

June 28, 2018 | Share this article

IPG Mediabrands’ Hong Kong CEO Kasper Aakerlund will lead UM in APAC, taking the newly created role of president. Aakerlund joined as Hong Kong CEO in September 2016. He will relocate from Hong Kong to Singapore, and the appointment is effective immediately. In the new role reporting Leigh Terry, IPG Mediabrands APAC CEO, and Daryl

Gain insight into the magnetic brand idea behind one of the biggest Super Bowl campaigns ever executed. In 2018 Tourism Australia convinced the world a new Dundee film was on the horizon, but this was all an elaborate rouse to showcase the world-class experiences on offer in Australia. From an unbranded launch, unique audience targeting,

Initiative announce the promotion of Arun Sharma to the role of chief operating officer (COO) for the Delhi region. As senior partner of Initiative, Sharma played a pivotal role in spearheading one of the top clients of the agency, Reckitt Benckiser. Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched