Unlike the ‘declining’ mediums of digital, social and mobile – digital out-of-home is on the rise and, indeed, it even has the potential to elevate people’s daily lives, says Rapport Worldwide president and CEO Mike Cooper – ahead of his presentation on the topic at the Mumbrella360 Asia conference this November (5-7). “Will advances in

AIA Malaysia has launched a campaign for Mental Health Awareness month, observed through October. Called ‘See The Other Side’, the campaign was created by Reprise Digital. On a microsite, the campaign launched with videos from Malaysian influencers host and actress Yasmin Hani and comedian Kuah Jenhan speaking candidly about their struggles with mental health issues

Initiative India wins the media duties of Unacademy

October 22, 2019 | Share this article

Initiative India has bagged the media duties of ed-tech startup, Unacademy. The account was won following a multi-agency pitch. Initiative’s Bengaluru office will handle the account. Vaishali Verma, CEO, Initiative India, said, “The education technology industry in current times is not just a content provider but curator and hence plays a pivotal role in nation

Indonesian eCommerce unicorn Bukalapak has picked UM Indonesia as its media agency, the company has confirmed to Marketing Interactive. The pitch, which concluded early this year, saw 10 local and multinational agencies participating. The current appointment is for a period of one year. In a statement to Marketing Interactive, a Bukalapak spokesperson said UM Indonesia

UM appointed to $25m David Jones account

October 15, 2019 | Share this article

Australian retailer David Jones, has appointed UM Thrive as its lead media agency after a series of competitive presentations. UM Thrive is a bespoke division of UM in Melbourne. This appointment comes as David Jones moves to implement its future-growth strategies, attracting new customers and elevating customer experiences both in-store and online. View the Full

Initiative India, the full service media agency of IPG Mediabrands, has bagged the media mandate of e-pharmacy brand 1mg, highly placed sources have told exchange4media. The mandate was awarded after a multi-agency pitch. The account will be handled out of the agency’s Delhi office. The e-pharmacy brand will now be foraying into advertising for the

Mindshare wins Agency of the Year at EMVIES 2019

October 5, 2019 | Share this article

The 19th edition of The Advertising Club’s EMVIE Awards concluded on Friday, 04 October 2019 at St. Regis in Mumbai. The EMVIEs saw around 1079 entries, from 42 agencies participating in the competition. The event saw 29 Gold and 38 Silver EMVIE Trophies being presented. View the Full Article

Marketing business solutions company IPG Mediabrands is set to mount a first-of-its-kind immersive marketing conference called “Navigate Mindanao” October 10 and 11 at the Dusit Thani Residence, Davao. The event aims to provide new marketing knowledge on Mindanao’s culture and consumers, content and connections, and commerce and community. It will also include immersive visits to

Reprise names Dimitri Maex as global CEO

October 1, 2019 | Share this article

IPG Mediabrands’ digital marketing agency Reprise has elevated Dimitri Maex to global chief executive. Maex only joined the agency in June, as global chief operating officer. He replaces Tim Ringel, who left the agency in September after three years to become the global chief executive of creative agency Spring Studios. In his new role, Maex