Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today. Andy Zonfrillo, the global president of IPG Mediabrands’ Magna, says that agencies are more critical to clients than ever. In this video, recorded at the Campaign360 conference in Singapore, he discusses how

IPG Mediabrands India has come up with a film featuring the communication network company’s women leaders across all their offices in India. On account of this year’s International Women’s Day theme, #BalanceForBetter, IPGMediabrands has come up with a film featuring the communication network company’s women leaders across all their offices in India. IPG has 10

Outlook 2019: The APAC POV

March 7, 2019 | Share this article

By Sharon Soh (Head of Strategy, APAC, UM Worldwide) How the trends from our Outlook report are playing out across the diverse Asia-Pacific region Unintended Consequences In the West, privacy scandals, the spread of propaganda on social platforms, and a growing perception of monopolistic practices have turned public sentiment against the big four technology companies

UM Australia welcomes experienced change management and people development executive Claire Monteilh as director of people and wellbeing. She will join UM’s national senior leadership team and report to CEO Fiona Johnston. Says Johnston: “As business evolves at speed, a key focus for us is supporting, developing and protecting our people along the way. There

IPG Womens Leadership Network Australia

March 7, 2019 | Share this article

The The IPG Womens Leadership Network in #Australia share the purpose and mission of coming together to support, educate and empower one another to make real change and foster opportunities for everyone. #IWD2019 #BalanceforBetter in #Australia share the purpose and mission of coming together to support, educate and empower one another to make real change

Reprise has won the creative and digital account for Artline, following a competitive tender process. The appointment for the IPG Mediabrands-owned agency comes following the $1.9 million Monash University media account win last month. Reprise also earned a spot on the $36.4 million South Australian Government media panel in February. Following its win, the agency

Lodestar UM, part of IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform Zomato, following a competitive pitch. The size of the account is said to be more than Rs 150 crore, according to highly placed sources in the industry. Lodestar UM will manage the integrated media

A pro bono campaign led by IPG Mediabrands aims to raise awareness in the ‘myopia capital of the world”. If myopia had a visible symptom like the nightmarish one depicted in this Singapore ad campaign, more people would be aware of it and acting to stop it. And if that were the case, then this

We explore some of the major preoccupations of today’s media-agency world, from consultancy expansion to building the right talent pipeline. The media agency landscape exists in a continuous state of flux. As the role of marketers and the habits of consumers shift almost weekly, so too must the agencies who connect them. But with new

McCann and UM parent company Interpublic has reported strong financial results, reporting 7.1% organic revenue growth (to $2.4 billion) for the fourth quarter and a 5.5% increase (to $8 billion) for the full year. Annual operating income rose 7.5% to $1.01 billion. The results continue an upswing in fortunes for the world’s fourth-largest ad holding