By Sharon Soh (Head of Strategy, APAC, UM Worldwide)
How the trends from our Outlook report are playing out across the diverse Asia-Pacific region
In the West, privacy scandals, the spread of propaganda on social platforms, and a growing perception of monopolistic practices have turned public sentiment against the big four technology companies collectively known as GAFA (Google, Amazon, Facebook and Apple). Meanwhile, the tech-lash in the Asia-Pacific (APAC) region has been much more muted.
Much of that has to do with the fact that media in Asia is much more regulated than in the West. Governments in the region already have a strong hold over media organizations, and APAC consumers are already conditioned by a regulated and monopolistic environment. At the same time, as digital adoption across Asia increases, governments have become more sensitive to the need for data protection and security. The new hope for the APAC region is the continued rise of major Asian players alongside the likes of GAFA that will drive the economy and the culture in Asia and perhaps even globally.