Our People

APAC Leadership

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    Leigh Terry

    Chief Executive Officer, APAC

    Leigh Terry

    Chief Executive Officer, APAC

    Leigh is a highly-regarded media innovator whose career has spanned Europe and the Pacific. A digital innovator at the forefront of the media industry, Leigh understands the significant impact technological advancement has on both then consumer and industry at large, and harnesses that information in order to build best-in-class solutions for clients across the region.

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    Raja Kanniappan

    Chief Financial Officer, APAC

    Raja Kanniappan

    Chief Financial Officer, APAC

    As Chief Financial Officer IPG Mediabrands APAC Raja’s focus is on understanding clients and driving client value.

    Raja joined the IPG Mediabrands team in June 2018, following 28 years with WPP in a number of roles spanning remits in Australia, New Zealand, Asia and EMEA. With experience in both financial and operational management and a deep understanding of the emerging technology and data trends, Raja is a well-received addition to Mediabrands insights driven approach to customer engagement.

    Raja has a Masters Degree in Business, and a member of both the Australian Society of CPA’s and Australian Institute of Company Directors.

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    Zarka Khan-Iltaf

    HR Director, APAC

    Zarka Khan-Iltaf

    HR Director, APAC

    Zarka has been part of the IPG family for over 12 years, previously working in the UK for the CMG arm of IPG, and for the past five years has been leading talent in the APAC markets. In close partnership with the senior leadership team, the ambition is to provide a consistent IPG Mediabrands culture in our APAC markets for all 2500 employees, creating an environment that offers exciting employee challenges and fosters authentic leadership, teamwork and collaboration. Zarka also leads the region to win HR Magazines’ Talent Across Borders Award.

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    Naomi Michael

    Head of Marketing & Communications, APAC

    Naomi Michael

    Head of Marketing & Communications, APAC

    With a passion for brand positioning and digital marketing amplification, Naomi has a proven track record of producing positive change in building and evolving the market reputation for corporate and media organisations, their products and services. Naomi has 15+ years industry experience spanning the UK, Australia, Hong Kong & Singapore, where she has been responsible for devising and implementing marketing and public relations strategies both nationally and internationally to support corporate priorities; increase stakeholder visibility and understanding; position companies as market and thought leaders; reinforce brand values; and foster brand growth and loyalty.

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    Craig Harvey

    Head of Research, APAC

    Craig Harvey

    Head of Research, APAC

    For the past 25 years Craig has found his vocation in advertising, media, research and broadcasting. His experience spans across media agencies, media owner & research vendors providing him with a 360 degree perspective on the research industry.

    Within IPG Mediabrands Craig is responsible for the proprietary research & tools that fuel the agencies planning processes; in addition to driving the agency’s research agenda across the APAC region, leading the charge on new and advanced research techniques.

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    Kasper Aakerlund

    UM President, APAC

    Kasper Aakerlund

    UM President, APAC

    As President UM APAC, Kasper champions the better science, better art, better outcomes proposition across 13 markets in the Asia-Pacific region, with a strategic lead on growth and precision marketing anchored in business analytics and real-time data intelligence.

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    Sharon Soh

    UM Head of Strategy, APAC

    Sharon Soh

    UM Head of Strategy, APAC

    Sharon is a marketing and communications veteran, and expert in media with more than 20 years’ experience in various roles including agency management, client leadership and strategic planning. As strategy lead for UM across Asia Pacific, Sharon leads communications and connections planning on key clients for the agency. Having been in leadership roles that accelerated the growth of multi disciplines, she is savvy across the spectrum of digital platforms – display, search, programmatic, social; as well as content and data/tech.

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    Will Anstee

    Initiative President, APAC

    Will Anstee

    Initiative President, APAC

    With over 25 years at the forefront of marketing services Will’s experience spans creative, digital, retail, CRM and media disciplines.  His breadth of expertise has demonstrated a strong track record of strategy and channel development combined with effective execution and implementation. As Regional President of Initiative APAC, Will is spearheading major strategic shifts designed to transform media from a functional focus to an enabler of cultural innovation that will enhance growth and relevance in a fast-changing consumer landscape, providing a truly global model for business.

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    Matt Scotton

    Initiative Chief Strategy Officer, APAC

    Matt Scotton

    Initiative Chief Strategy Officer, APAC

    Matt is a highly awarded communications strategy leader with a career spanning media, strategy and creative agency roles. Matt’s work has been recognized for winning Gold at Cannes, Grand Prix at the Effies and the MFAs. Matt has a vast experience leading strategy for iconic brands like Coca-Cola, LION, LEGO, Virgin Mobile, H&M and Johnson & Johnson. He’s passionate about the possibilities that are emerging at the intersection of technology and culture, alongside the ability of media to change behavior and drive growth for brands.

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    Albany Woo

    Initiative Head of Analytics, APAC

    Albany Woo

    Initiative Head of Analytics, APAC

    Albany has over 20 years of consulting experience across Asia Pacific with C-suite clients, advising them on marketing issues using validated research techniques and advanced analytics. As Initiative Head of Analytics, Albany sets up systems that use deep data stack, sophisticated analytics and algorithmic optimization to maximize the return of our clients’ marketing investment – across media, across brands and across markets. Albany is a frequent speaker at industry events, and has guest-lectured at top universities in the region.

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    Ben Poole

    Reprise Managing Director, APAC

    Ben Poole

    Reprise Managing Director, APAC

    Ben oversees Mediabrands’ digital experience agency Reprise in APAC, which comprises 925 people across 23 offices. Ben is tasked with ensuring that Reprise has the most consistent, best-in-market digital capabilities to help our clients of today, and tomorrow.  Ben’s 18 year career has spanned Asia Pacific and Europe, encompassing client leadership (all major categories); large scale change management programs (client and agency), as well as new solutions development (including e-commerce and open innovation marketing).  Core skills include strategic / purchase journey planning; digital media; search; social and mobile marketing.

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    Yean Cheong

    Head of Programmatic, Cadreon APAC

    Yean Cheong

    Head of Programmatic, Cadreon APAC

    As Head of Programmatic Asia Pacific, Yean’s responsibilities include the building of Cadreon capabilities, working closely with market teams to develop programmatic solutions and innovation for the IPG Mediabrands client portfolio. Yean is at the forefront of programmatic development, ensuring Cadreon proprietary systems and partner solutions are deployed and executed across all 13 APAC markets. She has spoken at numerous events such as Festival of Media and was recognized as Technology Leader in the 2017 Campaign Asia Women Leading Change.

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    Gurpreet Singh

    MAGNA Managing Director, APAC

    Gurpreet Singh

    MAGNA Managing Director, APAC

    Gurpreet leads trading for IPG Mediabrands, Asia-Pacific under MAGNA. He works with all APAC markets to maximize buying value for clients across offline, online and programmatic trading by using a powerful combination of media, technology and data. He also manages key media, technology and data partnerships. In the last four years, under his lead and his robust buying performance and accountability practice, IPG Mediabrands has consistently over-delivered all pricing and efficiency commitments for all regional clients.

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    Daniel Fox

    Orion Managing Director, APAC

    Daniel Fox

    Orion Managing Director, APAC

    Daniel leads Orion for the APAC region, focusing on working with clients and media partners to find flawless financial solutions that deliver results. Daniel has 15+ years experience of working in senior financial roles within the media and advertising industry across APAC and UK.