Media Execs Weigh In On TV Upfronts: IPG Mediabrands’ Magna MD Victor Corones

December 11, 2018 | Share this article

The upfront season may have wrapped up, however, media execs in adland are still wrapping their heads around the plethora of new content and programming.

With each network promising jam-packed slates for 2019, B&T wanted to find out what media agency executives made of the upfronts, those who the networks are essentially pitching to.

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