Mat Baxter on consultancies: ‘The industry shouldn’t be scared’

July 10, 2019 | Share this article

Initiative global CEO Mat Baxter “isn’t scared” by the rise of the consultancies, saying it will force others to simply “up their game”.

He told AdNews management consultants could be viewed as a good thing for the collective industry, with more competition raising the bar while also giving way to “price recalibration”.

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