Martin Sorrell: holding companies ‘past their use-by date’; IPG’s Michael Roth says small, not big business to lead ad recovery

June 10, 2020 | Share this article

COVID-19 has proven holding companies are “past their use-by date” according S4 Capital’s Martin Sorrell as agency group global bosses this week from WPP, IPG and S4 Capital touted digital acceleration, hybrid working from home models and fractured consumer confidence as the key trends of the COVID-19 crisis. However, S4 CEO Martin Sorrell says people need to stop thinking of this as “the new normal” and realise it is simply the next stage in the evolution of media already underway, urging companies to adopt digital strategies “more quickly than ever before”.

IPG’s Global CEO Michael Roth, speaking on how a COVID-19 recession impacts ad spend, says people shouldn’t try and compare the current economic landscape to the 2008/09 global recession.

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